Starting from the seventh grade, I've shied away from from the thick stripes and anchors in intense fear that I would be picked on for looking like a fifth-grade girl that's still shopping in the juniors section of Kohls with my mom. And for a long time, it seems like everyone followed suit.
But boy do I feel like I have been missing out for the past eight years of my life after Tommy Hilfiger just launched the capsule collection designed in collaboration with fashion's most sought after supermodel, Gigi Hadid.
The company has made huge investments into bringing #TommyNow back into the public's eye.
Friday, September 9, is where it all began.
They bought out South Street Seaport's Pier 16 in New York, which became "Tommy Pier" where Tommy Hilfiger continued to display their amazing runway shows with features of street art, a Jones Music record shop, complimentary nail art, Americana and nautical tattoos, complimentary food drinks and rides, and interactive touch screen shopping walls. No wonder these free tickets on NYCgo.com were sold out within an hour.
(Image credit: Jen Chung)
Honestly, this may be the biggest investment the brand has made on a single event.
The show went on at 7:00 p.m. with 2,000 guests in tow at Tommy Pier for the concept of "fashion immediacy". It was all about giving consumers instant gratification. All items of TommyxGigi on that very runway was instantly available to shop online, in 300 Tommy stores globally, as well as 150 wholesale partners (only 24 hours post-show), and was available to over 70 countries!!! Not only were the people at Tommy Pier able to view the show live, they were only steps away from their purchase.
Using Gigi's name, her designs, creating this enormous marketing campaign, and totally enveloping the mindset of today's technology with the wants of consumers, Tommy Hilfiger is back in the game. Not like they ever left, but now are on a whole new level.
Retaining the vintage and always loved nautical and American vibes that Tommy has always had, but adding modern cuts and new edges is something I, and the rest of the fashion world, CANNOT stop fawning over.
"I think our collection celebrates the iconic Tommy lifestyle and mixes hippy-chic with sporty and tomboy styles." - Gigi Hadid
LOOK 1: The perfect length and amount of bagginess to the strong shoulder to the military coat.
LOOK 2: I'm all about that breezy V-cut and sleeve detailing.
LOOK 3: The crossing diagonal stripes is a refreshing change to the classic stripe.
LOOK 4: I have no words besides the heart eyes emoji for cape jackets.
LOOK 5: Black/denim? Colorblock? Pleather? Flare overalls? I. Just. Can't.
LOOK 6: Appliques, please.
LOOK 7: Who said navy and black don't go together?
LOOK 8: This one's got me dreaming of whimsical late night sailing over starry nights.
LOOK 9: So everyday chic.
LOOK 10: The "G" tank.
LOOK 11: Shorter cut of the Celestial Dress.
LOOK 12: Cable knits from top to bottom.
LOOK 13: Army green.
LOOK 14: High waisted and buttoned and flared is what's coming next, guys.
Shop it at www.tommy.com!
It's about time we bring #TommyNow back, fam.
