It's true that every business's ultimate goal is to increase the customer footfall and inturn increase the conversions. However, running any business in today's century without a digital presence is a waste of time. And this is also a reality of bike shops. If you can take advantage of new marketing strategies, you can beat your competitors and take your in-store and online business to the next level.
Any professional who provides SEO service in Gold Coast will help you to introduce your online store to its target audience. This article contains five ranking factors to be focused on. By following these guidelines you can increase your local bike shop's ranking in the local market.
Pagerank
A Page Authority score (on a 100-point scale) is created by Moz and predicts customer rankings on search engines. It is determined by using data from the Mozscape web index, along with MozRank, MozTrust, and a host of other factors. Since this metric is based on many different metrics, the fastest and easiest way to improve it is to increase the number and quality of links pointing to your website.
URLs Begin With The Keywords
That tends to be a simple one. Uniform Resource Locator, also known as URL, is the web address that web browsers show in the address bar. In a URL, there are two parts: the domain and the URL. To rank for the keyword you want for your URL, you must audit the URL that follows the domain name. You can use the geolocation in the URL. It would be a great strategy to rank in local search.
Focus On Content Length
Content length is indirectly related to high ranking. There should be at least 1500 words in your write-ups if you are writing a customer guide or blog posts for your brand's promotion. Do not just steal from other sources or install from cheap sites; add something worthwhile and valuable. When you write about a specific topic, think about what the users want to achieve while reading this content. Try to deliver contents that are relevant and intent as much as possible. Any expert offering SEO services in Gold Coast will advise you to use the targeted keyword phrase within the first 100 words of your article for more traffic. To make sure the search engine knows what your page is about, make sure you use your keywords in the URL, the title, and the H! Speed of the webpage.
Speed Of The Webpage
Viewers will not wait more than three or four seconds for uploading a website. That is why your website has to be fast on this ground. Use the Google PageSpeed Insights tools to know your website's speed. Through its very detailed instructions, you can solve many problems that slow down the page speed. It gives you a score between 0 100, where 100 is the best for your page. Hence, hiring an expert offering SEO services in Gold Coast can help you get ahead of this obstacle.
Provide Relevant Link
Providing links to your website is not enough. Using Domain Authority checker, browse through your web page and review your link profile. Scroll down the page in a new window. Examine every link manually to determine whether or not it is relevant to your shop. Now, whom can you call the relevant link? The answer is not as hard as you think. Relevant links are those that are:
- Local
- Bike related
- Ride related
- Local sponsorship
- Local government websites
Conclusion:
One of the ways to grow traffic is through SEO. Our experience with Paid Search and Social Media tells us that these two tools can help increase traffic greatly in addition to Search Engine Optimization. To sell more bike gear online, you need to increase conversion rates, the percentage of users who buy the gear, and the average order value.
