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Politics and Activism

The Truth About Black Friday

We need to think about what really matters

The Truth About Black Friday
www.businessinsider.com

It's 6 p.m. on the night of Thanksgiving, you are standing in line with hundreds of other shoppers waiting for the doors to open. Thanksgiving is the holiday in America where we gather around the table with loved ones, say what we are thankful for, and enjoy a tasty feast. The last thing people should be doing on Thanksgiving night is pushing their way through a large crowd to get a $100 television.

This all raises a question: why do people feel that they “need” to purchase all these items? The answer is simply in sociology: America is developing into one of the most hyper-consumerist countries of the world. In certain contexts, consumerism is definitely a positive thing; without consumerism, businesses would fail and the economy would decline. It’s clear that if nobody bought any items, the economy would be doomed. America, however, is exceeding the needs of the economy and taking it way too far. The idea of hyper consumerism is the practice of buying more than we need or want, and often more than we can afford.

Black Friday is a day that shamefully expresses our hyper consumerist ways. People aren’t buying just what they need, but what they want— sure, it’s always great to treat yourself and loved ones, but that’s not what my point is. Black Friday many years ago consisted of the stores opening around midnight on the morning of Black FRIDAY. Now, doors open at 6 p.m. on the night of Thanksgiving. To me, this just seems very inappropriate.

Sure. I will admit, I have been Black Friday shopping before. Have I enjoyed it? Yeah, the deals are wonderful. But that’s not the point of this. After surveying my peers, family, and friends, I found that along with myself, roughly 39% of people were definitely not hitting the stores Thanksgiving night. On top of this, the another 16% said they were unsure. Its clear that these new Black Friday rules are making stores lose some consumer patronage. When I went Black Friday shopping in the past, my night went like this: on Thursday I’d spend Thanksgiving (all day and night) with family and friends, then go home and get some sleep. On Friday, I’d wake up anytime between midnight and 2 a.m., and head out to the stores. Even though 2 a.m. isn't ideal, its way better than leaving my family on Thanksgiving.

Nowadays if you were to go Black Friday shopping, your night would look like one of the two situations: on Thursday, you head to see your family around noon and have a Thanksgiving lunch instead of dinner so you could go shopping. Once your done eating, you leave your family for the stores— even skipping the football game. On Friday, you just sleep all day, because Black FRIDAY doesn't exist anymore. OR! On Thursday, you head to see your family, then leave and skip Thanksgiving dinner to make sure you get those Target door busters. Then on Friday, once again, nothing. Black FRIDAY simply doesn't exist anymore.

It's all about the timing. Taken from my survey, 45 percent of my sample reported that they disagreed with the times that the stores open (if you need a refresher, this year was about 6 p.m.). Another 29 percent said they were indifferent because they didn't go Black Friday shopping. Along with this, 84 percent of my sample stated that they did not think stores should be open on Thanksgiving because it took away from family and holiday time. Its clear that consumers believe the timing is an issue, however, nobody is willing to stand up against it.

This year was the first year I didn't do any Black Friday shopping. The holidays for me (and I'm sure you as well) have always been about family. The gift giving and receiving has always just been a bonus. In other words, the materialistic side of the holidays never meant too much to me. I would much rather see my family than receive a gift. Sure, the gift giving and receiving is another large part of the holidays and Christmas, but that’s not the TRUE meaning. 91 percent of the surveyed individuals agreed that shopping is indeed a large part of our holiday season in America. People are always worrying about the amount of presents under the tree, rather than the meaning of gift giving. The saying “its the thought that counts” is slowly fading away.

Depending on your religion, the holidays in America highlight different religious beliefs for many different people. These beliefs and/or celebrations were meant to celebrate a religious holiday, not the fact that you got a $100 flat screen TV from Wal-Mart. Sure, everyone celebrates the holidays differently, but this year, I encourage you to focus on what really matters.

Hug your grandparents, spend some extra time playing with your little cousins, and watch some classic holiday movies. Put aside the fact that you’ll be getting some cool new things on Christmas morning, enjoy your holiday celebration, and focus on what really matters.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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