The Real You Is Sexy
Health and Wellness

The Real You Is Sexy

Let's praise Aerie!

171
Aerie

Here's to the marketing geniuses that have started promoting body positivity to the masses! I'd first like to address the idea that companies only produce body positive campaigns because it is currently profitable. If so, good for them. Good for them for making a profit on something genuinely beneficial to the world. Businesses need to make money, and it's a breath of fresh air (literally) when it's not a business making money off of polluting our planet.

Now that the sass is out of the way, I want to use this opportunity to praise one company in particular. Aerie by American Eagle has gone out of their way to tell everyone who walks through their doors, buys their products, or even visits them on social media that "the real you is sexy."

I love that they used the term "sexy." Some think that this is a mature word for a store that many girls seek out to get their first bras. However, there are two definitions of "sexy," as defined by Merriam-Webster. The first is what we most likely think of first: "sexually appealing, attractive, or exciting." However, the second definition is as follows: "having interesting or appealing qualities." This second definition is spot on. Everyone has interesting or appealing qualities. Think for a second about what you like the most about yourself. It's probably what makes you different, and that is exactly what this definition means. "Sexy" has plenty of outward meaning, but haven't you heard that smart is sexy? Funny is sexy, too! So many qualities are sexy, and their marketing shows that.

I'm obviously very passionate about this company's work. I've actually been a sales associate and bra expert at Aerie for two and a half years now. So I've gotten to catch a ride on the campaign from the launch two short years ago. I remember looking at the marketing and pointing out tattoos, stretch marks, and all different body types of models with my coworkers.

In a world of fashion shows that bring out the lowest self-esteem in all of us, it is amazing to see photos of beautiful women who represent how all of us really look. Aerie is even partnered with charities such as Bright Pink and NEDA to support the health of women all over. NEDA is an especially important partner, because this partnership shows Aerie's commitment to preventing eating disorders that are often the results of the pressure the general media puts on everyone.

My personal favorite model is Iskra Lawrence. First of all, she's gorgeous. Just check out her Instagram. Second of all, she isn't your "typical" underwear model. But she's killing it. And, last but not least, she is a dedicated advocate for positive body image. She is a NEDA ambassador and hashtags everything with #everyBODYisbeautiful.

Check out all of the awesome ladies in the campaign. Then, take a long look in the mirror at yourself and remind yourself that the real you is sexy in every sense of the word.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Politics and Activism

4 Ways The Plan To Deport International Students Is Dumb, According To An Exchange Student

The whole policy isn't very stay-in-place, if you ask me.

Wikimedia Commons

On Monday, July 6, new federal guidelines were announced that do not allow international students to remain in the U.S. unless they are taking classes in person. Which, if you ask me, is stupid.

Keep Reading... Show less
Entertainment

Naya Rivera Is Missing, And She Deserves SO Much More Than Being Labeled 'Big Sean's' Ex'

We are all sending prayers to Naya Rivera hoping she finds them so we can find her.

I woke up this morning looking to find Naya Rivera's name trending No. 1 on Twitter. I was reading all of everyone's prayers wishing to find her so she can be reunited with her baby boy who is only 4 years old.

Naya's son's name is Lord and the entire collective is hoping the Lord is with him right now. I'm a firm believer in the Fear of God, I hope all of Naya's love is protecting Lord right now.

Keep Reading... Show less

With the coronavirus (COVID-19) pandemic still surging in the United States, where we are averaging 50,000 cases daily, wearing a face mask has become even more important. Dr. Anthony Fauci, the nation's top infectious disease expert, has stressed the importance of wearing a mask and is pleading Americans to take notice of the "disturbing" rise in cases. It would be common sense to listen to him, considering we are dealing with a virus that has a mortality rate higher than what we have seen with other viruses.

Keep Reading... Show less

It's your fairy sex godmother back at it again and here to tell you that masturbating is an essential need, just like toilet paper.

It comes with so many benefits, besides cumming. According to the New York City Health Department, "you are your safest sex partner" during a pandemic, so why not use the best toys to get the job done? Shopping for the best fit can be tricky because there are a few factors to consider — whether it's the price point, experience, sound, and more.

Keep Reading... Show less
Lifestyle

These 3 Smoothies Totally Cleared My Acne-Prone And Scarred Skin

How I drank my way to flawless skin.

With this summer being the first of its kind for most people to be in the midst of a global pandemic, almost everyone is beginning to have an overall focus on improving their health.

Keep Reading... Show less

Everyone remembers the first time they went to one of the Disney parks. Spinning in teacups and having Goofy wrap his arms around my 8-year-old self were some of my fondest childhood memories, and I'm surely not alone in that.

Keep Reading... Show less
Lifestyle

These Superfood Beauty Products Show Kale And Matcha Work For SO Much More Than We Thought

Just another summer's day with a cold glass of kombucha on my face.

I've been vegan for about six years now, so a love for fresh vegetables and superfoods has now become a core part of my being. Don't get me wrong. I love my indulgent, creamy pastas and truffle fries more than anyone. But I keep most of my focus on eating clean and healthy so I can indulge guilt-free.

But I'd say about a large part of my diet has always, unknowingly, included superfoods. Being Indian, lentils, beetroot, garlic, ginger, and whole grains have been core essentials on the family dinner table since I could digest solid foods.

Keep Reading... Show less
Facebook Comments