If this sounds familiar to you, I can assume that you're familiar with The Life of Pablo. This girl, allegedly sampled for the track "UltraLight Beams," is the first voice you hear upon downloading Kanye West's newest album.
The first track It is exactly what we were looking for, a soulful blend of a drum, trumpet, a choir, and many collaborators. It is, what Kanye himself might deem, as "Old Kanye." Spiritual synths, harmonized voices, impactful lyrics, and orchestral elements were what once defined his albums.
Whether you're on a Tidal free trial or you're one of 500,000 who downloaded it off torrent site Pirate Bay, it is rare to encounter a hip-hop obsessive who has yet to encounter the Picasso-referenced album. Formerly known as "So Help Me God, Swish, and Waves," the impending release of this follow-up to Yeezus had many people on the edge of their seats. Delayed deadlines, releasing uncut tracks through Soundcloud via self-proclaimed "G.O.O.D. Fridays," and the album cover which looks like a computer science major college freshman's work (fittingly parodied for my article) have all led Kanye-devotees to rethink their alliance to this once-revolutionary artist.
His public persona would be in jeopardy if he hadn't married into the Kardashian family. Supermodel Kendall Jenner, beauty mogul Kylie, businesswoman Kris, and the media magnet Kim Kardashian West are the names, or personalities rather, that come to mind when I think about Kanye's influences. The most photographed family in the world are consistently promoting him by wearing his designs, from the famous ensembles of Kanye West X Balmain's Olivier Rousteing to Yeezy Tour garb. Simply put, this marriage offers Mr. West exactly what he needs to remain relevant; opportunity, and a side of a fanbase.
Perhaps more care was given to Yeezy Season 3, his third installment at high fashion, rather his actual studio production. It is interesting that instead of going along with the corresponding fashion season, at the time being FW16, he decided to start New York Fashion Week with his collection. The lack of empathy for other shows since he makes last-minute bookings asserts his dominance and fashion doesn't respond well to anything that disturbs tradition.
I can imagine that the fight or flight response in Kanye goes over his head, since he has made a brand for himself off of acting abrasive and impulsive. Kanye, in response to fashion's rejection and in defense of Carine Roitfeld, spoke out on Twitter.
Roitfeld similarly asserted herself as an intentional fashion outsider by leaving her reign at French Vogue to produce her own magazine. Since, CR Fashion Book has been successful (not pointing any fingers, but there is a documentary of its production on Netflix) and for the latest issue, she created a Model Book, where she styled each in head-to-toe Yeezy Season 2.
You'd assume that fame elicits fortune, but Kanye claims he owes his investors. Satirical television personality, Stephen Colbert ,mocked his rampant campaign to clear his alleged debt.
If you ask anyone what they think of Kanye, they will each offer you a different opinion, yet for Hollywood there is a more mutual belief system, where disrupters are frowned upon. Vanity Fair, at the publication's infamous post-Oscars gala, probed celebrities to mock his Twitter account, proving the extravagance to his opinions.
Dually noted is that Kanye has the approval of everyone he needs; his rap circle with the likes of Kendrick Lamar to Chris Brown to Chance the Rapper, and Adidas to keep producing the one product people actually wear out of Yeezy designs.
What's next for Kanye? Time off to raise North and Saint, a world tour for the Pablo album, a creative director position at a house such as Balenciaga?
I might have to agree with The Cut's Cathy Horyn, to "Relax Kanye, you've won fashion, music, everything."
"I love you like Kanye, loves Kanye," a lyric off of a spoken word track. Kanye blatantly indulges in the extreme narcissism he communicates.
I could think of a few reasons, and all of them come full circle to the risk factor that present-day Kanye is taking.
Does he have the credibility anymore to continue his sporadic, outlandish behavior?
The stakes are higher than ever, and with a claim to release a new album by summer, an intent to continue his fashion endeavor, a plea for Silicon Valley's money, or a critique of Grammy nominations, we'll be here (on the Internet) waiting to see him fold. Or, if he follows in his new family's footsteps, he'll break it.