With the continuous evolution of the internet and digital media, the transition from what used to work and what will work in the future is very obvious. Paper books and magazines have become the dinosaurs of media fairly quickly with the growth of technology. With the average smart phone, one is able to hold a library containing volumes of books, magazine subscriptions, and even course material for college courses. Every time an Individual browses within a social media app there are tens and hundreds of advertisements from various companies and brands. Even supermarkets have posted their weekly circulars to their websites for online shopping and cut down on the amount of tangible paper units they put out for the public. It is impossible to dispute that the new age of marketing is now and will continue to be online.
As a bodybuilding and fitness enthusiast, I have always enjoyed going to Barnes & Noble and reading Muscular Development and Flex Magazine. While Flex Magazine has been able to somehow remain afloat, Muscular Development has decreased in the amount of pages per issue to approximately half of what they used to be. Due to how quickly information about supplements, nutrition, athlete updates, interviews and contest galleries become available, paper magazines have nothing to offer to their former subscribers. There is very little exclusive content available in Muscular Development or any other magazine due to how fast information hits the internet, which is available for even a ten year old with a smart phone.
As a result of the demand for quickly attainable information being met my digital media and online services, the future of marketing has moved on effectively to the digital realm. In fact, digital media is projected to overtake television in 2018 in regard to usage. Because you and I can follow DJ Khaled on Snapchat and Instagram (where he can advertise a fresh beat or hit FOR FREE), he likely will not opt to take out ad time on television because he doesn’t have to; in fact, he will reach more people by using social media given how many times his content is viewed directly and shared by others. I am constantly seeing advertisements and other types of digital content on any given outlet from those that I do not follow directly. Due to the fact that I follow others who share and retweet what someone they follow posted, I will see that content regardless. Television ads for hit films coming in the near future are promoted via other digital outlets! The stars and creators of any given hit film, web series or TV series are well aware of where the biggest potential to reach the people lies and where it incontrovertibly will be In the future. To all salesmen, businessmen, and company ambassadors, get on the digital media train or regret not having done so later on.
