I had a lot of issues with the Super Bowl this year: the New England Patriots were not able to close out the Revenge Tour on top; and the charismatic, flashy, good-guy, Cam Newton, could not handle losing like a man and left the postgame press conference after a mere 11 seconds, but my biggest issue was with NARAL, the National Abortion Rights Action League, and its attack on multiple Super Bowl commercials, specifically Doritos, a damn chip company, for being anti-choice. Now I will not share where I stand on the issue of abortion because I believe that is purely a personal matter, but my issue is more about how sensitive our society today is becoming. It seems that every little thing that is said, read or televised with harmless intentions is now severely offensive to someone else and must be stopped so peoples' feelings are not hurt.
The Super Bowl is one of the largest events in the world with well-over 100 million viewers watching the televised game, and that presents a huge marketing opportunity for companies to spread their name. Everyone knows that one of the greatest parts of the Super Bowl is the commercials because all of the companies willing to pay the huge price tag for air-time lay it all out to be the funniest, most absurd and memorable one, and that is just what Doritos did.
What you just watched was pure creativity and humor, and everyone that I know agrees, except NARAL, who just had to take away from the fun and make it a political issue by tweeting:
No. You cannot seriously tell me that Doritos is anti-choice and sexist by airing this commercial. Doritos was solely doing their job, which they did very well I might add, by creating an entertaining and unique commercial that increases their brand recognition. Look, we're talking about it now, so obviously the commercial served its promotional purpose, but by no means did Doritos mean to come off as anti-choice, or sexist.
The message Doritos intended to send was very clear: Our chips are so desirable that even a child in his/her mother's womb wants to have them, so go out and buy some! Simple as that. A funny and harmless commercial was all it was, but NARAL saw it differently. NARAL's argument was that Doritos humanized this fetus as it shot out after the single chip on the floor, making it a living being and, therefore, morally wrong to abort. First of all, why is abortion even a topic of discussion with a Super Bowl commercial!? I mean, they are looking way, way too deep into this harmless commercial. People should be sitting back and enjoying the Super Bowl, not searching for any excuse to be offended, and that is really the problem I am having with today's society.
I feel that society is becoming soft, condemning innocent media and press in the name of emotional safety. The world is not about you, me, or any other individual group - the world is a large, happening place, and not everyone is going to agree with you at all times, and that's reality. People need to have thicker skin and remember that not everyone is out to offend others. See the humor in things and do not take it so seriously, it ruins it for everyone else.