The Business of Pride: The Problem With Pink Capitalism

The Business of Pride: The Problem With Pink Capitalism

Why are we letting big business buy out a protest?

So the other day my friend sent me a snapchat of a picture of shoes he saw for sale online. The shoes were black converse high tops with rainbow colors splattered and dotted over them. They were a part of Converse's new Pride Collection, and I have to say, I really liked what I saw. I love Converse shoes, and these are cute shoes. But I also am very aware of the fact that this company is pandering to me because I am a member of the LGBTQ+ Community.

Companies have been coming out and saying they're pro-LGBTQ+ for years now, and I do think that is good. Job discrimination is a major problem for the LGBTQ+ community (trans* people in particular but all across the board), and knowing that the company one works for has it in its rules that it won't discriminate people on the basis of sexual orientation and/or gender identity is great. But I feel uncomfortable when companies produce products with rainbows or equal signs on them but won't actually do any research into what they are doing. These practices tend to further the erasure of bi and trans people from the community, and in all are disrespectful of the roots of our movement as a whole.

The kind of pandering done by companies gears towards white cisgender gay men, who are the loudest voice despite being the group within the LGBTQ+ community with the most amount of privilege. This only makes their voices louder, while everyone else, especially women, trans people and people of color, gets ignored.

This practice, known as Pink Capitalism, feels dirty to me. Pride Parades, once an act of protest, are being bought out by businesses. Companies are capitalizing on a group of us who are privileged in other ways and then continuing to manufacture more and more unnecessary goods that take away the meaning of Pride.

The point of Pride is to protest. We as a community are oppressed throughout the world. In many countries it's illegal for me to even exist. It's about looking at those who oppress us and owning up to the sins they say we are committing, and then having the audacity to say we love ourselves anyway. That is an incredibly powerful and rebellious act. It's time for Pride to return to its roots, so that we can own our community once again.

Cover Image Credit: Seattle Times

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I'm The Girl Who'd Rather Raise A Family Than A Feminist Protest Sign

You raise your protest picket signs and I’ll raise my white picket fence.

Social Media feeds are constantly filled with quotes on women's rights, protests with mobs of women, and an array of cleverly worded picket signs.

Good for them, standing up for their beliefs and opinions. Will I be joining my tight-knit family of the same gender?

Nope, no thank you.

Don't get me wrong, I am not going to be oblivious to my history and the advancements that women have fought to achieve. I am aware that the strides made by many women before me have provided us with voting rights, a voice, equality, and equal pay in the workforce.

SEE ALSO: To The Girl Who Would Rather Raise A Family Than A Feminist Protest Sign

For that, I am deeply thankful. But at this day in age, I know more female managers in the workforce than male. I know more women in business than men. I know more female students in STEM programs than male students. So what’s with all the hype? We are girl bosses, we can run the world, we don’t need to fight the system anymore.

Please stop.

Because it is insulting to the rest of us girls who are okay with being homemakers, wives, or stay-at-home moms. It's dividing our sisterhood, and it needs to stop.

All these protests and strong statements make us feel like now we HAVE to obtain a power position in our career. It's our rightful duty to our sisters. And if we do not, we are a disappointment to the gender and it makes us look weak.

Weak to the point where I feel ashamed to say to a friend “I want to be a stay at home mom someday.” Then have them look at me like I must have been brain-washed by a man because that can be the only explanation. I'm tired of feeling belittled for being a traditionalist.


Because why should I feel bad for wanting to create a comfortable home for my future family, cooking for my husband, being a soccer mom, keeping my house tidy? Because honestly, I cannot wait.

I will have no problem taking my future husband’s last name, and following his lead.

The Bible appoints men to be the head of a family, and for wives to submit to their husbands. (This can be interpreted in so many ways, so don't get your panties in a bunch at the word “submit”). God specifically made women to be gentle and caring, and we should not be afraid to embrace that. God created men to be leaders with the strength to carry the weight of a family.

However, in no way does this mean that the roles cannot be flipped. If you want to take on the responsibility, by all means, you go girl. But for me personally? I'm sensitive, I cry during horror movies, I'm afraid of basements and dark rooms. I, in no way, am strong enough to take on the tasks that men have been appointed to. And I'm okay with that.

So please, let me look forward to baking cookies for bake sales and driving a mom car.

And I'll support you in your endeavors and climb to the top of the corporate ladder. It doesn't matter what side you are on as long as we support each other, because we all need some girl power.

Cover Image Credit: Unsplash

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To Donald Trump: Thank U, Next

Look what you taught us.


What Donald Trump taught me is that it is not essential for the president to care about his country. Con-artistry goes a long way when communicating with people who are tired of the same political jargon.

His simple-minded but outlandish promises convinced people significant change was coming. Donald Trump taught me that never again do I want a president to be thought of as "one of us."

Instead, I want someone smart, ethical and who has taken a basic civics course — someone who will take care of minorities and make those in dire situations a priority instead of stock market prices.

I want a president that doesn't brag about sexually assaulting women. I want a president that doesn't go on social media and blame homicide victims for not being armed. I want a president that doesn't complain about money when people are dying and losing their homes in a massive fire.

However, with that being said, I also want to give thanks to Trump. Because of him, the next generation sees how crucial it is to get out and vote. Most of your elders probably never spoke to an LGBTQ person, but you and your siblings grew up with LGBTQ friends, and you would never want them to be treated any lesser than you. You grew up with women dominating television. You grew up under the leadership of an African American president. You grew up in a world that was changing.

Some people don't like change, but you are the future, and it is your decision what you want that future to be. So thank you Donald Trump, for being the last big push Americans needed to completely change a world that was once dominated by violence and hate crimes. However, I think most of us can agree we are ready for what's coming next.

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