In case you've been living under a rock or without the internet, Taylor Swift is back on the scene.
Her seventh album, which she finally announced will be called "Lover" will be released on August 23, and features her Brendon Urie collaboration, "ME!," and her new single "You Need To Calm Down," which takes shots at people who spend their time hating on others, speaks out against comparing women, and, notably, supports the LGBT community. In the video for the latter, Taylor features several LGBT images and icons, like RuPaul and RPDR alumni, Jade Jolie, A'keria Chanel Davenport, and Trinity The Tuck, Queer Eye's Fab Five, and her close friend Todrick Hall. She even buried her long feud with Katy Perry, by having her appear in the video.
Now you think this would be all good. However, since Taylor Swift has to be criticized for every single thing she does, and everything she does has to be a calculated move, the video has received backlash.
Since the single and video were released during Pride Month, and since several companies have received backlash for selling products with the Pride Flag and LBGT messages during the month only. Taylor has also received backlash for refusing to speak up about political issues and "writing songs that weren't relevant to the real world." While she received praise for starting to speak up last year, this is the first time she's taken a stance in one of her songs.
Now I might be a bit biased in this take because I am a hardcore Swiftie, however, as a member of the LGBT community, I don't see any pandering. Taylor recently launched a Change.org position to support LGBT rights. The queens who were in the video all described Taylor as being supportive towards them and paying them well. In 2016, Taylor donated a lot of money to the victims of the Pulse nightclub shooting. Hell in her song "Welcome To New York" she has a lyric about supporting the community.
I don't think it's fair to criticize Taylor for seemingly pandering, when she has supported the community in the past, and is doing more than several others in the industry.