I love watching football just as much as the next guy, but why do the commercials have to cost so freaking much? The Street reported that Pepsi spent $4.5 million for a 30-second segment. Syracuse.com compiled a list of costs from the first Super Bowl to now. 2017 averaged at $5.5 million. Yes, I understand that this is the most important game of the season. If over the top commercials are absolutely necessary for whatever reason, why not create them at a lower cost? Why not chill out on the hype of each commercial?

What if each year instead of fancy commercials the money that would've been spent was given back to an organization? Some representatives of each organization could work with a company to create an informative, low-cost commercial showing the world what good has been done with the money. The organization would get amazing exposure and potentially get those watching motivated to join the organization to make a change. Just a thought.