For the past week or so, I've had a *lot* of free time to reflect, think, and scroll through Instagram.
As I was performing the latter of the three aforementioned actions, I came across a sponsored post, and well, I have some questions about this one.
Go ahead, give it a watch:
So, I'm not sure if you can even tell what the 'commercial' is for, but its promoting Sweetgreen's new bowl made in collaboration with David Chang, the guy who founded Momofuku (a New York-based noodle bar that has expanded to venues across the globe).
Sweetgreen, I gotta hand it to you, you've definitely got my attention. I have so many questions, and honestly don't even know where to begin.
Let's talk about the product itself. After watching the ad, does the thought of eating a tingly sweet potato and kelp bowl keep me up all night? Full disclosure, not really. So in that sense, I'm not really sure that Sweetgreen really succeeded.
But, the thing is, none of that matters to me. I'm too hung up on the cephalopod that stars in the seven-second promo to even think about food. That octopus/squid's smooth, dulcet voice rings through my ears at all hours of the day. Never have I watched an advertisement so many times.
I've sent the video around to my friends. It's met with the same combination of confusion and delight that I felt when watching it. No one can't explain it, but there's something so intriguing about that octopus.
Do I understand the point of the ad? Not in the slightest. Am I running to my closest Sweetgreen to try their new, limited-edition bowl? Not in the near future. But will I keep thinking about this strangely satisfying octopus-man? Every day.