It looks like Ray-ban is in for some stout competition for this 2017 summer. DIFF Eyewear, a charitable eyewear company that was launched in 2014, is taking Hollywood, and the nation, by storm. After completing her season of The Bachelorette, Jojo Fletcher partnered with DIFF and, well... the rest is history. With 2.1 million followers on Instagram, her support of this organization resulted in a chain reaction. Unlike Ray-ban's products that easily top $100 at minimum, DIFF's glasses run around a $60-$80 price range. On top of this company's affordability, it is also a charity organization. For each pair of sunglasses sold, a pair of reading glasses are donated to those in need through the organization Eyes on Africa.

DIFF Eyewear is currently available in 10 different styles with multiple combinations of frames and lens colors available in each style. Color selection is what holds these glasses apart from their competition. With lens colors ranging from the basic gray and browns to vibrant pops of pinks and purples, it's guaranteed that you will find exactly what you are looking for. Everyone needs a bold statement piece to add to their summer collection and what better addition could you find than a trendy pair of shades that double as a great cause? Better yet, the inexpensive price sure doesn't reflect in the high quality of the product; the only problem you may run into is missing your favorite pair due to them selling out so quickly so you better get them while you can!