Stupidity Is Not a Crime

Stupidity Is Not a Crime

We have other things to worry about than the stupidity that is Pepsi's marketing department.

In case you’ve been living under a rock the past few weeks, I’ll give you a short recap of Pepsi’s latest advertisement. The star of this “short film” was none other than reality star/model Kendall Jenner. People are walking down the street, marching and carrying picket signs, just outside the door where Kendall is posing for some modeling shots. A man nods to her as if to say “come on” and she quickly takes off her wig, smears off her makeup, and joins the protest outside. On her way into the crowd, she picks up a shiny can of Pepsi and immediately proceeds to hand it to a police officer (in a way that was very reminiscent of the picture of Iesha L. Evans, pictured below, at a Baton Rouge protest last year) standing in front of the crowd. The cop shrugs to his colleague next to him, and the crowd goes wild. Every single problem anyone has ever had was suddenly solved via the cool, refreshing taste of Pepsi. In case you don’t quite understand why everyone was so up in arms over this advertisement, SNL did us all a favor and parodied the commercial.

Pepsi was undeniably in the wrong for giving off the vibe that they were oversimplifying many problems that cut our society to the core. This video united the internet (a feat every corporation aims to achieve), but unfortunately not in Pepsi’s favor. Pepsi pulled the ad and released a statement on their Twitter page, in which they admitted that they “clearly… missed the mark.” Pepsi did, in fact, miss the mark… by a few hundred miles.

With that being said, I feel the need to state something that everyone knows, but something that everyone seems to forget: stupidity is not a crime. Was Pepsi stupid in releasing this advertisement in which they seemingly oversimplified the reasons why people march in the first place? Yes. Does Pepsi need a new marketing/advertising department? For sure. But did Pepsi start filming this commercial with the intention of being evil and giving real-world problems the cold shoulder? Absolutely not. Watch the commercial for yourself. This is advertising, after all. What commercial have you watched that isn’t at least slightly extreme in favor of a certain product?

I like to think of Pepsi’s marketing/advertising department as a bunch of really excited little kids assigned to a huge task. They were given Kendall Jenner, a group of very diverse people, actors portraying cops, picket signs, and a bunch of Pepsi to carry out their “dream commercial.” What could possibly go wrong? Well, we saw what went wrong. The child-run marketing department went a little crazy. They were overzealous, probably star-struck, and very committed to their task. Naïve and innocent, these little kids tried the best they could with the large variety of things they were given to work with. However, I will say it again: stupidity is not a crime.

As a nation, we have a lot more to worry about than stupid people making stupid commercials for overrated products. Instead of focusing our energy on all that kind of stupidity (because stupidity comes in many forms), we should direct that energy to the problems in our world today that make people protest/march in the first place (I got you, Pepsi). Turn your eyes to what’s happening in our world that could drastically alter the future, because I can assure you that this unintelligent commercial will have very little to no true influence on anything, anywhere. In case you need something else to worry about, something that actually matters, I encourage you to check out your local news tonight for more than about 30 seconds.

Cover Image Credit:

Popular Right Now

A Letter To My Go-To Aunt

Happiness is having the best aunt in the world.

I know I don't say it enough, so let me start off by saying thank you.

You'll never understand how incredibly blessed I am to have you in my life. You'll also never understand how special you are to me and how much I love you.

I can't thank you enough for countless days and nights at your house venting, and never being too busy when I need you. Thank you for the shopping days and always helping me find the best deals on the cutest clothes. For all the appointments I didn't want to go to by myself. Thank you for making two prom days and a graduation party days I could never forget. Thank you for being overprotective when it comes to the men in my life.

Most importantly, thank you for being my support system throughout the numerous highs and lows my life has brought me. Thank you for being honest even when it isn't what I want to hear. Thank you for always keeping my feet on the ground and keeping me sane when I feel like freaking out. Thank you for always supporting whatever dream I choose to chase that day. Thank you for being a second mom. Thank you for bringing me into your family and treating me like one of your own, for making me feel special because you do not have an obligation to spend time with me.

You've been my hero and role model from the time you came into my life. You don't know how to say no when family comes to you for help. You're understanding, kind, fun, full of life and you have the biggest heart. However, you're honest and strong and sometimes a little intimidating. No matter what will always have a special place in my heart.

There is no possible way to ever thank you for every thing you have done for me and will continue to do for me. Thank you for being you.

Cover Image Credit: Pixabay

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

8 Types Of People Fetuses Grow Into That 'Pro-Lifers' Don't Give 2.5 Shits About

It is easy to fight for the life of someone who isn't born, and then forget that you wanted them to be alive when you decide to hate their existence.


For those in support of the #AbortionBans happening all over the United States, please remember that the unborn will not always be a fetus — he or she may grow up to be just another person whose existence you don't support.

The fetus may grow up to be transgender — they may wear clothes you deem "not for them" and identify in a way you don't agree with, and their life will mean nothing to you when you call them a mentally unstable perv for trying to use the bathroom.

The fetus may grow up to be gay — they may find happiness and love in the arms of someone of the same gender, and their life will mean nothing to you when you call them "vile" and shield your children's eyes when they kiss their partner.

The fetus may grow up and go to school — to get shot by someone carrying a gun they should have never been able to acquire, and their life will mean nothing to you when your right to bear arms is on the line.

The fetus may be black — they may wear baggy pants and "look like a thug", and their life will mean nothing to you when you defend the police officer who had no reason to shoot.

The fetus may grow up to be a criminal — he might live on death row for a heinous crime, and his life will mean nothing to you when you fight for the use of lethal injection to end it.

The fetus may end up poor — living off of a minimum wage job and food stamps to survive, and their life will mean nothing to you when they ask for assistance and you call them a "freeloader" and refuse.

The fetus may end up addicted to drugs — an experimentation gone wrong that has led to a lifetime of getting high and their life will mean nothing to you when you see a report that they OD'd and you make a fuss about the availability of Narcan.

The fetus may one day need an abortion — from trauma or simply not being ready, and her life will mean nothing to you as you wave "murderer" and "God hates you" signs as she walks into the office for the procedure.

* * *

Do not tell me that you are pro-life when all of the above people could lose their lives in any way OUTSIDE of abortion and you wouldn't give 2.5 shits.

You fight for the baby to be born, but if he or she is gay or trans, you will berate them for who they are or not support them for who they love.

You fight for the baby to be born, but if he or she is poor or addicted, you will refuse the help they desperately need or consider their death a betterment of society.

You fight for the baby to be born, but when the used-to-be-classroom-of-fetuses is shot, you care more about your access to firearms than their lives.

It is easy to pretend you care about someone before they are even born, and easy to forget their birth was something you fought for when they are anything other than what you consider an ideal person.

Related Content

Facebook Comments