Stop Advertising Women's Lingerie To Men
Start writing a post
Health and Wellness

Stop Advertising Women's Lingerie To Men

Lingerie ads need to stop looking like pornography.

637
Stop Advertising Women's Lingerie To Men
coolspotters.com

Have you ever looked at an advertisement for lingerie and wondered, "Is this an advertisement for men or women?" It seems more often than not that an ad is for the men who are looking at the advertisement, not the woman who is buying the advertised product.

Sure, there is a certain curiosity to what lies underneath a woman's clothes for straight men, but should lingerie be marketed toward men?

The one commercial that comes to mind is the Victoria's Secret advertisements. The ad usually features some overlaying music with provocative lyrics such as, "I take a bite of you; come play with me."

Victoria's Secret models have never looked real to me. I could never compare. Of course, no one is stupid enough to believe that lingerie can be sexualized, because it covers the most private parts of a woman's body.

It is because the advertisements look like they can be put into Playboy Magazine, which specifically caters to men.

The image above was released as part of an advertisement from Victoria's Secret that some people questioned.

One commenter wrote: "Your customers are women, not porn stars. Stop catering to men."

Other comments mention how trashy some of the photography is becoming for Victoria's Secret as well.

What scares me is that preteens enter this media-driven world and see these sexualized images for products that they buy.

Victoria's Secret's "Pink" brand is advertised for younger girls. Younger girls should not have to be subjected to these advertisements.

Of course, one would think the ads for their Pink brand are not sexualized, but unfortunately that is not the case.

Above is an ad from the Victoria's Secret website, geared toward the younger crowd. This doesn't look like an advertisement appropriate for the 12-year-old girl who is looking for new underwear.

Victoria's Secret may not be doing well with their advertising, but one brand that is heading in the right direction is American Eagle's Aerie.

Aerie is most known for their "Aerie Real" campaign, in which they do not airbrush or Photoshop their models.

Their advertisements appear to cater more to the main target audience that a lingerie company should cater to -- women.

Victoria's Secret is the problem and Aerie is the solution. Take note, Victoria's Secret, and please consider who your target audience is when advertising.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
Featured

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

42148
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

116419
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments