The Starbucks holiday cups are a seasonal tradition cherished around the world. Usually adorned with snowflakes, Christmas trees, snowflakes and all sorts of other little magical Christmas miracles.

But this year, something has changed. There will be no Santa Claus on the side of your grande peppermint-mocha latte with extra whip. No elves or polar bears will galavant across your caramel brûlée latte’s cup, and no sparkling stars or ornaments will be scattered along the cup’s upper portion. Instead, this year’s cups are a solid red, with a very subtle ombré effect.

In a video posted by Joshua Feuernstein, an Evangelist and self-proclaimed social media celebrity, he asked his viewers, “Do you realize that Starbucks wanted to take Christ -- and Christmas off of their brand new cups?” In a form of protest, he told the barista his name was ‘Merry Christmas’ in order to make the company put the Christian phrase on his cup. Later in the video he even says that Starbucks “hates Jesus” and urged his followers to use #MerryChristmasStarbucks on social media after playing the same name game with their barista as he did.

The video went viral, gaining 15 million views in just six days, and the red cup controversy became the number one trending topic on social media. At a rally in Springfield, Illinois on Nov. 9, Donald Trump even said, "Maybe we should boycott Starbucks."

However, most of the controversy was not people experiencing the same anger as Feuernstein and other religious conservatives, but instead expressing how ridiculous the anger was. A new hashtag, #ItsJustACup, became exceedingly popular. Under this hashtag, users share things that they feel are more important than the design of the cup.

Others express that the color of their Starbucks cup does not affect their Christian faith.

Sierra Harkey, an employee at the Plattsburgh Starbucks, says that the feedback from customers concerning the cups "[has] been both negative and positive. We mostly see positive feedback from people saying how ridiculous it is that people are making a huge deal out of the red cups." When asked what she thinks about this year's holiday cup design, Harkey said, "I think they're really cool! They have a minimalist gradient design that's hard to see at first, but they match the theme of the store's holiday decor."

Starbucks' vice president of of Design & Content, Jeffrey Fields, explained the company's design motives. “In the past, we have told stories with our holiday cups designs,” said Fields. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”