As we are aware that Generation Y (1980 and 2000) is driven, hungry for more information, technologically savvy, multi-taskers and good at communicating hence it will come as no surprise if in less than a decade you will find them managing most of the large corporations around the world.
If you are wondering why it is so, there are multiple reasons to it, one of the biggest ones being that this is the generation that grew up with technology. They have seen how the world functioned without technology and how things have changed recently due to the development of various technologies which gives them a wider perspective of things which Generation Z may not understand as they have always lived in a world filled with technology.
Hence the strategies they need to implement to succeed as an entrepreneur is listed below;
1. Build a New Organizational Design:
The pyramid management structure that we have seen for decades is obsolete now as the need of the hour is to shift from the reporting lines to a cooperative leadership model that will give the employees flexibility and freedom.
The older work design models where managers manage managers do not work in today's world. Instead, a flatter project-based structure created temporarily is what people are seeking.
Rigidity is old fashioned as a more fluid structure and network design that is responsive is the next step in the evolution of industries.
In this network-based structure, the projects are grouped into portfolios and their execution is performed by workers assigned to that portfolio in a timely fashion. Workers who have key knowledge of that project will be permanently assigned to the portfolio whereas the rest of the team shall be temporarily assigned to do specific jobs which they expertise in, for a specified time and move on to another portfolio. This way, a company can make use of the expertise of its employees efficiently maintaining business quality.
2. Create a New Operating Model:
In earlier days, the operating model of a business used to focus on separating professional and personal life which is something that does not work for Generation Y employees as they are more comfortable working in an environment that integrates work and personal life.
As an entrepreneur, working around a more flexible schedule and implementing the same operating model in the organization not only increases productivity but also encourages the employee to put in more effort. Every employee may not like to abide by a particular routine, hence giving them the freedom to choose the when, where and how they work will accelerate productivity.
Following are a few points you need to keep in mind while building your organizations model;
- Profit-sharing is a great way to keep your workforce interested in your business.
- Eliminating positions and titles promote a healthy work environment
- Use social networks to the maximum extent to stay connected with customers and potential customers.
- Give your workforce the independence of physical location which will not just motivate them but also reduce the cost of renting out a large office space.
- Focus on providing your employees' benefits to enhance their lifestyle.
- Encourage customer participation in the business decision.
- Train the old staff to familiarize them with changing technologies.
3. Plan a Long-Term Organization:
Building a business from scratch should be planned so that the business can sustain long term rather than building something for the short term. Build a business with a legacy by trying to be the best provider of your services in the market. As we know that the fairly intact structures such as the Colosseum or Taj Mahal are the ones that were created with the best materials purchased from various countries so that the glory of it can last forever. You need to apply the same strategy for building your company. Planning a futuristic business also means making your digital presence prominent which can be only done by seeking online marketing solutions to boost your online presence.
4. Set Up Your Business to Solve a Burning Problem:
An important step in setting up a business is to create solutions to a problem. Most business owners fail to realize this hence struggle to succeed. The problem you are solving does not need to be complicated, a simple solution can go a long way and help your business boom. Remember this business is not to just make profits, the primary purpose should be to cater to your target audience and their problems which is something you need to brainstorm so that you can choose your services that help them solve their problems.
5. Focus on Customer Needs:
One of the biggest challenges any business faces is to get a positive review from the customer as most entrepreneurs feel frustrated if their product does not meet customer expectations. Instead, channelize your energy in fine-tuning your product or service to give the customer exactly what they need.
This generation believes in taking the charge and steer the ship and not afraid to seek constant feedback for their own positive growth which are the key qualities needed to succeed as an entrepreneur.