On July 6th, I wandered into the living room as my mom turned on the television. I watched as she flipped past several news channels and discovered that each of them was showing Donald Trump’s campaign rally speech in Cincinnati. After a few minutes of surfing, listening to Trump speak on one channel after another, I looked at my mom and said, “Is it just me, or is he just saying the same things over and over again?”
A couple weeks later, I remembered this moment and decided to find out once and for all if it was in fact just me. I found a C-SPAN.org page with both video and transcript of the speech Trump gave that day. I copied the transcript into a word cloud generator called WordItOut, which in addition to creating the graphic that’s this article’s picture also generated full statistics about Trump’s word choices, deleting common tiny words* for a clearer picture.
My mom and I only listened to about ten minutes of the speech before turning the television off again. But Trump spoke for just over an hour. In that hour, he said 10,602 words. Of those 10,602 words, disregarding common tiny words 1,204 of them are unique. Evidently, it wasn’t just me: Trump spent 89% of his speech repeating things that he’d already said, over and over again. 89% of an hour is seven minutes, so in the ten minutes I spent listening to Trump, I heard his entire speech and then some.
If you didn’t tune into Trump’s speech that day, you’re probably wondering what it was about. Well, according to WordItOut, Trump spent a lot of time talking about the future: the word of the hour was “going”, repeated 134 times. “Going” was way ahead of the runner-up, “said”, which was repeated 99 times as Trump relayed previous conversations he’d had with nay-sayers. What I would have guessed was Trump’s favorite word, “great”, was only repeated 47 times; he was more eager to tell people that he was “right” (61). I also learned that Trump “likes” (41) more than he “loves” (40) or “wants” (39), that he talked about “men” (5) and “gentlemen” (2) more than “women” (1), and that the infamous “wall” (10) between “Mexico” (6) and the “United States” (4) wasn’t as hot a topic that day as “Saddam Hussein” (14). And while Trump was certain to avoid leaving the viewer with much doubt about what role he was running for – he said “President” 18 times – he was a lot less eager to mention his country or political party – “United States” and “Republican” were each said only 4 times. This article’s image includes all of the words that Trump used ten times or more, each word sized relative to number of repetitions.
Here’s my attempt to make a coherent line out of the nineteen top used words in Trump’s speech, using each word only once: “Trump said, ‘People know about love, right? Because just going, say, bad now? All good. Like, want great one!’”
It was worth a shot.
My next question was, “Is this amount of repetition normal for Trump, or is it unique to this particularly rambling speech?” I did a quick comparison search, and found that in his June 2015 speech announcing his candidacy for President, Trump used 6,348 total words, 966 of which were unique – that comes to 85 percent repeating, pretty close to the 89 percent in Cincinnati.
You may now be wondering if I’m giving Trump too hard of a time. For all we know, this amount of repetition is normal for people. To that I say, “Let’s ask WordItOut!”
According to The Odyssey Online’s word counter, excluding the footnotes below, this article has 736 words. According to WordItOut, 215 of those words are unique. That means I spent 71 percent of this article repeating myself. That’s a bit less than Trump. Make of that what you will.**
*For the curious, here are the words that WordItOut excludes: a also am an and are aren't as at be been but by can can't cannot could couldn't did didn't do does doesn't don't down e.g. for from get gets got had hadn't has hasn't have haven't he he'd he'll he's her him his how however I i.e. I'd I'll I'm I've if in into is isn't it it's its may me might mine must mustn't must've my no not of off on or our ours out shall she she'd she'll she's should shouldn't so such than that that's the their theirs them then there there's these they they'd they'll they're they've this those thus to too up us very was wasn't we we'd we'll we're we've were what when where which who why will with won't would wouldn't you you'd you'll you're you've your yours
**Also, I'd include a word cloud image of my own article, but the only word I used ten times or more was "Trump".