Plus Size is the New Normal... And That's Okay
Start writing a post
Health and Wellness

Plus Size is the New Normal... And That's Okay

Retailers set unrealistic body standards

337
Plus Size is the New Normal... And That's Okay
Dove Real Beauty Campaign

This is a standard sized mannequin at Forever 21:


These are plus sized mannequins at Forever 21:

Look again.

What do you see?

When I look at the first mannequin, the “standard” mannequin, I do not consider it standard or normal. I see the “plus size” mannequins as normal.

Standard mannequins portray a body type that very few women have. According to the National Association of Anorexia Nervosa and Associated Disorders, the body type portrayed in advertising as ideal is possessed naturally by only 5 percent of American females.

Plus size is usually considered sizes 14 through 34. According to Business Insider, the average American woman is a size 14.

Clothing is meant to be bought and worn, so why are retailers making clothing that does not reflect the average woman?

I believe that the problem with the current standard and plus size ranges is that it deepens insecurities in women. A lot of women are not overweight, yet they consider themselves “fat” and “unattractive” because they are told that to be fit, their size must be in the single digits. This system does not take into account the fact that no two bodies are alike. Some women have small waists and large bottoms, others have large busts but small bottoms -- women cannot all be defined as either “standard” or “plus size.”

I myself am a 21-year-old Latina. Standing at 5’6” and weighing about 170 pounds, I struggle to find clothing that I feel comfortable in. I do not consider myself overweight at all. I have grown up playing soccer and have an athletic build. I am broad shouldered, have thick legs, a small bust, and, as my friends say, a big booty.

When it comes to women’s tops, I wear medium or large depending on the style of the blouse or t-shirt. My struggle is with bottoms. When it comes to pants, shorts, skirts, etc., it is difficult to find a good fit. I can never get jeans past my booty. So, I go up a size or two and finally find a pair of pants that goes over my booty, but it ends up being too loose around my waist and legs.

Forever 21 is one of my favorite places to shop, yet their largest size in standard jeans are too small for me. But when I try on the smallest size of their plus size jeans, they fit me too big. I end up feeling frustrated and unattractive.

Women like me are not struggling with health issues or an unhealthy weight. We are just normal. We are beautiful and strong but not stick thin - and that is okay.

I am not saying that I have no concern for the rising obesity rates among Americans. Obesity leads to numerous health problems and the public should be encouraged to stay fit and healthy. But there is a difference between encouraging women to be healthy and making them feel less beautiful just because they do not fit one particular body mold.

As consumers, us women have a lot of influence over the corporations and retailers that we buy from. It is time for us to stop trying to fit the ideal body type that we have been conditioned to desire and start demanding that retailers make clothing that compliments the beautiful bodies we were born with.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

92690
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments