The rise in the digital marketing space has increased the demand for talented employees.

Every business today requires solid digital marketing to thrive, making a career in digital marketing a viable option for thousands of people. But before you make such an important career decision, it’s essential to understand the scope of digital marketing. A PG in Digital Marketing course will help you learn relevant digital marketing skills and help you grow in your career.

Scope Of Digital Marketing In Post Pandemic Era

"Digital media is no longer a medium, but a way of doing business."

-Ashish Bhasin, CEO-South Asia, Dentsu Aegis Network

As the pandemic hit the world in 2020, Digital marketing emerged as the most efficient means of reaching out to a larger audience locked in their homes for an indefinite time rendering traditional marketing channels ineffective.

With no solution in sight, audiences and businesses turned digital to find some respite. The result- businesses clocked in huge profits despite a severe pandemic. The certainty of digital marketing sustain dawned on businesses (big and small) worldwide. This gave rise to a wave of demand for skilled digital marketing professionals.

According to Business Insider, India's digital economy will reach $1 trillion by 2022. A Indian Express report suggests that 85% of marketers are tracking revenues generated via digital marketing and 50% of them reported that e-marketing operations contribute to more than 10% of their earnings. If you don’t wish to be obsolete and stuck in your career, then adding digital marketing to your skillset should be on your career plans.

7 Reasons why a PG in digital marketing is the right next step for career growth

There are many digital marketing crash courses online that can help you learn the basics of digital marketing. A post-graduation course in digital marketing isn’t just ing program that prepares you for the rigors of the professional world and trains you to thrive in the field. Here are 7 reasons why a PG in digital marketing is the right choice for you.

1. Professional approach

When it comes to learning and applying skills, a post-graduation program provides a more professional approach. You are extensively trained in managerial skills to better integrate into the corporate world.

2 Higher demand

With the growing importance of digital marketing in small and large businesses, applicants who have studied digital marketing in-depth and have a more precise understanding of each digital marketing discipline are in high demand. As a result, having a PG in digital marketing makes you the most desired applicant.

3. Personal mentoring

In general, master's and PG courses enroll only a small number of students with exceptional talent. This guarantees that you study alongside like-minded yet distinct students and allow trainers to provide each student with individual attention. One-on-one mentoring is extremely beneficial to a student's development and success.

4. Mid-senior managerial roles

The best thing about opting for a PG in digital marketing is that it prepares you to take on responsibilities at the mid-senior management level. It is not necessary to begin as an intern or an executive. You're ready to take on significant responsibilities right away.

5. Higher salaries

Companies are willing to give skilled applicants higher salaries in exchange for their expertise in the digital marketing arena. You will almost certainly make significantly more than the average pay if you pursue a postgraduate course in digital marketing.

6. Significant value addition to the resume

If you want to flourish in marketing, digital marketing is a critical component. You will stand out because of the exposure and learning you will receive with a PG course on your CV.

7. Entrepreneurship opportunities

This is undoubtedly one of the most compelling reasons to pursue a post-graduation course in digital marketing. Such programs prepare students for every aspect of digital marketing while keeping the bottom line in mind- Business. So you could either run a full-fledged digital marketing agency or use digital marketing to promote any business you want.

Eligibility of enrolling in the PG course

The eligibility for PG in digital marketing course will depend on the number of courses completed for a particular program, so it is always best to consult your college or university’s website.

Benefits of choosing an online PG in Digital Marketing course

Digital marketing isn’t something that can be taught simply via textbooks. It requires hands-on experience and a practical approach. Simplilearn’s digital marketing course has been designed to help professionals upskill and accelerate their career growth. Our course is curated around applied projects and master sessions with leading industry experts.

Having a PG in Digital Marketing is useful because there are many job opportunities for this degree. This will also help you to stand out from the crowd as you already have a qualification that can be added to your resume. This course will teach you the basics of digital marketing and, more importantly, will provide you with the best practices on how to apply them correctly. You will learn how to marry content, design, and marketing online in order to build a strong online presence for your company.

PG courses are beneficial for digital marketers because this course equips them with the skills and knowledge required to market a product or service in the digital world. These courses help digital marketers to keep up with the technical changes occurring in this field.

With supportive job assistance, our PG in digital marketing course is the ultimate catalyst in fast-tracking your career. Some of the job roles that you can opt for with PG in digital marketing are:

●Brand Manager

●Client Servicing Manager

●Content Strategist

●Account Manager

●Paid Media Expert

●SEO Expert

●Business Development Manager

●Media Strategist

Key takeaways

Digital marketing is gaining traction with each passing day. With our PG in digital marketing course, you will gain expertise in all the online marketing disciplines. After completing this comprehensive course, the skills you will gain will accelerate your career.