In case you haven't noticed, almost every company out there is on every social media platform: Facebook, Twitter, Instagram, LinkedIn. You name it, and the company probably has an account. On social media, things should be timely, recent, professional, positive, and overall, a representative of the company's purpose.

Sure, companies make mistakes on social media. On social media, the user and the viewers have the access to freely post whatever wanted; sometimes it's offensive because of miscommunication or a misunderstanding.

Recently Adweek covered a story that IHOP, a popular chain restaurant, tweeted an offensive comparison about pancakes being flat to breasts being flat. Later, IHOP's Twitter account removed that Tweet and responded with, "Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry."

Companies use social media to share their product or service, to hear discussion, and to network with other companies and most importantly, their customers. From a marketing perspective, apologizing as a company is the right thing to do. Sure, companies make mistakes on social media just as we do; I personally understand when companies try to make jokes, and sure, people can get offended. With October being Breast Cancer Awareness month, saying, "flat but has a GREAT personality" can be an emotional, touchy subject. So, please pay attention to what you say and do.

Pay attention to what you say, whether it's face-to-face or posting online. Every time you post something or say something, you never know who can hear or see it. And don't be too quick to judge or get offended if you don't like what you're hearing or seeing.