I have an iPhone, a Macbook Air and an iPad. This is not an uncommon for many millennials. Apple users exist all around the world; living and breathing for the corporation that was created by Steve Jobs. Five days a week I attend classes in a huge lecture hall. As soon as I sit down I see it; a sea of people all focusing on the glow emitting from (you guessed it) some sort of Apple product. Their sleek designs and easy-to-use applications have made them the brand of the decade. But do we praise them solely on the looks of their products? Absolutely not.
Groundbreaking, pioneering, enduring. These are all words that describe Apple products. Time after time they have not disappointed us with clean, dependable, quality products. However, one of the biggest components that Apple has instilled upon its' customers is loyalty. Once you've bought something from Apple, chances are you'll keep doing so. They have gained the trust of millions, and never fail to keep their customers' best interest in mind.
A great example of this is Apple's objection to the government's order to have them create a unique version of iOS that would bypass security protections on the iPhone Lock screen. In addition to this, it would also make it so that passcode tries could be entered electronically.Not only does this infringe on the privacy of millions of Apple customers but it also puts them at risk if this type of information ever got into the wrong hands (i.e. hackers). Apple has never unlocked iPhones for law enforcement in the past. And they have publicly stated they never will.
"It is certainly possible to create an entirely new operating system to undermine our security features as the government wants. But it’s something we believe is too dangerous to do. The only way to guarantee that such a powerful tool isn’t abused and doesn’t fall into the wrong hands is to never create it." - Apple's Customer Letter.
Looks like Apple is not so rotten after all.
