For Millennials, The Unicorn Has A Much Deeper Meaning

For Millennials, The Unicorn Has A Much Deeper Meaning

From food to clothing, the unicorn trend has taken the world by storm.
2681
views

Every Millennial fondly remembers their childhood. Waking up early on a Saturday morning to watch cartoons. Caring for your Tamagotchi every day after school. Playing with Barbies and Littlest Pet Shop with your friends. Baking yummy snacks out of your Easy Bake Oven. Having slumber parties with your friends on your birthday. Jamming to Boys II Men or Destiny's Child in the car. Freaking out over NSYNC or Backstreet Boys. Spending countless nights watching original Disney movies like "The Cheetah Girls."

Growing up in the '90s was such a simpler time for us Millennials.

It is no wonder we would want to hold on to anything that reminds us of our past. The unicorn trend taking over 2017 is proof of that.

“I think the political climate has created a state of unrest for a large amount of the population,” says Jessica Washick, a color designer at Nike and creative director at Van Court nail salon in NYC. "...I think that this unicorn trend could very well be kicking that off and highlighting how badly we want something incredible — like a unicorn — to exist.”

We all remember the famous Starbucks "Unicorn Frappuccino" that came out around April 2017. Though it received horrible reviews based on the taste, this frappuccino made waves on social media for the beautiful swirl of pastel pink, purple and light blue.

Around the same time the unicorn frappuccino came out, Google Trends noted a spike in searches for everything unicorn.

Since then, if people could find a way to turn their food into unicorn food, they did. There was unicorn cheesecake, unicorn toast, unicorn hot chocolate — even cookies inspired by unicorn poop! Unicorns literally popped up EVERYWHERE.

But while unicorn food found a place for itself on Instagram and Pinterest, unicorn beauty products really took off this year.

Actually, unicorns made a slow entrance into the beauty world since 2008. It started with makeup company Lime Crime and their tagline "Makeup for Unicorns," and then it went to Guy Tang, a hair colorist who debuted a series of unicorn-colored hair on his Instagram in 2014.

But especially in 2017, beauty products everywhere had some form of unicorn in them.

Tambeauty offers unicorn highlighter. Unicorn Cosmetics, a UK company, is seen as the first to bring us makeup brushes with unicorn horns as handles. Tarte came out with their own line of unicorn-inspired makeup in March of this year as well.

And for a big blast from the past, Lisa Frank teamed up with Glamour Dolls Makeup to come out with cruelty-free makeup for adults. That's right, the pioneer of the neon-colored world that took over the '90s is coming to the present.

Every '90s girl knows about Lisa Frank. You could not have a binder, folder, pencil case or other school supplies without her designs on them. The hugging penguins with their neon pink auras under the rainbow Aurora Borealis. The majestic white unicorn with pink hooves, a rainbow mane and rainbow spiral horn.

Everything about her was magical and whimsical.

“Women are in need of fantastical magic in their lives right now, because we’re surrounded by culture and politics that are very bleak and dark and oppressive,” brand strategist Jess Weiner says. “Unicorns are rare, they’re powerful, and they’re imaginary, so they’re capable of anything. And they do have a certain girly undertone because many of us associate them with our childhood, so they’re unapologetically feminine. Why wouldn’t we own something that’s just for us and inspires us to believe in our otherworldly capabilities? We’re being faced with some dire messaging around being female. Unicorns are our chance to escape and have some fun.”

Social media is another big reason why the unicorn trend took off in 2017.

We are drawn to tutorials on YouTube that can elevate our makeup skills in an easy manner. The iridescent and shimmery shades of pastel hues in pink, purple and blue make for a perfect and mystical Instagram picture.

In fact, searches for #UnicornMakeup came up to more than 37 thousand on Instagram. Unicorns aren't a new obsession for us, social media just makes it easier to present it in a new way.

With unlimited filters available and almost every type of makeup coming in an iridescent or holographic shade, becoming mystical, and almost like the imaginary animal, is easier than ever.

Products like "unicorn snot" body glitter, "unicorn essence" skin serum and "unicorn tears" lipsticks are not only beautiful on any shade of skin — they are also made from plants and other things that are supposed to be really healthy for the skin.

Many feel the unicorn trend has run its course. Some predict that by 2018 we will no longer see this trend. Regardless of if that happens or not, this trend is truly magical and can easily help us cling to the past while still look amazing in the present.

Cover Image Credit: YouTube

Popular Right Now

35 Major Life Facts According To Nick Miller

"All booze is good booze, unless it's weak booze."
151593
views

Fact: If you watch "New Girl," you love Nick Miller.

You can't help it. He's an adorable, lovable mess of a man and you look forward to seeing him and his shenanigans each week. While living the infamous and incomparable life of Nick Miller, and obviously Julius Pepperwood— he has learned many valuable laws of the land. And, although Nick refuses to learn anything from anyone besides his mysterious, old Asian friend Tran, he does have a few lessons he'd like to teach us.

Here are 35 facts of life according to 'Nick Milla Nick Milla':

1. Drinking keeps you healthy.

"I'm not gonna get sick. No germ can live in a body that is 65% beer."

2. Dinosaurs never existed.

"I don't believe dinosaurs existed. I've seen the science. I don't believe it."


3. A paper bag is a bank.

"A bank is just a paper bag but with fancier walls."


4. Having sex is similar to delivering mail.

"I'm like a mailman, except instead of mail it's hot sex that I deliver."

5. Moonwalking is a foolproof way to get out of any awkward situation.

Jess (about Nick): "Now he won't even talk to me. I saw him this morning and he just panic moonwalked away from me. He does that sometimes."

6. Using a movie reference is also a great way.

Cece: "Come on, get up!"

Nick: "No, I don't dance. I'm from that town in "Footloose."

7. There's no reason to wash towels.

Nick: "I don’t wash the towel. The towel washes me. Who washes a towel?"

Schmidt: "You never wash your towel?"

Nick: "What am I gonna do? Wash the shower next? Wash a bar of soap?"

8. Exes are meant to be avoided at all costs (especially if/unless they're Caroline)

"I don't deal with exes, they're part of the past. You burn them swiftly and you give their ashes to Poseidon."

9. IKEA furniture is not as intimidating as it looks.

"I'm building you the dresser. I love this stuff. It's like high-stakes LEGOs."

10. You don't need forks if you have hands.

Jess: "That's gross. Get a fork, man."

Nick: "I got two perfectly good forks at the end of my arms!"

11. Sex has a very specific definition.


"It's not sex until you put the straw in the coconut."

12. Doors are frustrating.

"I will push if I want to push! Come on! I hate doors!"

13. All booze is good booze.

"Can I get an alcohol?"

14. ...unless it's weak booze.

"Schmidt, that is melon flavored liquor! That is 4-proof! That is safe to drink while you're pregnant!"

15. Writers are like pregnant women.

Jess: "You know what that sound is? It's the sound of an empty uterus."

Nick: "I can top that easily. I'm having a hard time with my zombie novel."

Jess: "Are you really comparing a zombie novel to my ability to create life?"

Nick: "I'm a writer, Jess. We create life."

16. All bets must be honored.

"There is something serious I have to tell you about the future. The name of my first-born child needs to be Reginald VelJohnson. I lost a bet to Schmidt."

17. Adele's voice is like a combination of Fergie and Jesus.

"Adele is amazing."

18. Beyoncé is extremely trustworthy.

"I'd trust Beyoncé with my life. We be all night."

19. Fish, on the other hand, are not.


“Absolutely not. You know I don’t trust fish! They breathe water. That's crazy!"

20. Bar mitzvahs are terrifying.

Schmidt: "It's a bar mitzvah!"

Nick: "I am NOT watching a kid get circumcised!"

21. ...so are blueberries.

Jess: "So far, Nick Miller's list of fears is sharks, tap water, real relationships..."

Nick: "And blueberries."

22. Take your time with difficult decisions. Don't be rash.


Jess: "You care about your burritos more than my children, Nick?"

Nick: "You're putting me in a tough spot!"

23. Getting into shape is not easy.

"I mean, I’m not doing squats or anything. I’m trying to eat less donuts."

24. We aren't meant to talk about our feelings.

"If we needed to talk about feelings, they would be called talkings."


25. We're all a little bit too hard on ourselves.

"The enemy is the inner me."

26. Freezing your underwear is a good way to cool off.


"Trust me, I'm wearing frozen underpants right now and I feel amazing. I'm gonna grab some old underpants and put a pair into the freezer for each of you."

27. Public nudity is normal.

"Everbody has been flashed countless times."

28. Alcohol is a cure-all.


"You treat an outside wound with rubbing alcohol. You treat an inside wound with drinking alcohol."

29. Horses are aliens.

"I believe horses are from outer-space."


30. Turtles should actually be called 'shell-beavers.'

Jess: "He calls turtles 'shell-beavers."

Nick: "Well, that's what they should be called."

31. Trench coats are hot.


"This coat has clean lines and pockets that don't quit, and it has room for your hips. And, when I wear it, I feel hot to trot!"


32. Sparkles are too.

"Now, my final bit of advice, and don't get sensitive on this, but you've got to change that top it's terrible and you've got to throw sparkles on. Sparkles are in. SPARKLES ARE IN."

33. Introspection can lead to a deeper knowing of oneself.

"I'm not convinced I know how to read. I've just memorized a lot of words."


34. It's important to live in the moment.

"I know this isn't gonna end well but the middle part is gonna be awesome."


35. Drinking makes you cooler.

Jess: "Drinking to be cool, Nick? That's not a real thing."

Nick: "That's the only thing in the world I know to be true."

Cover Image Credit: Hollywood Reporter

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

The Zodiac Signs As Bath And Body Works Scents

Just in case you want to know what scent you are!

435
views
Bath and Body Works fans could be considered to be part of a cult. The scents draw you in as if calling your name, if you ever
wondered what your scent should be based on your zodiac sign, here it is!

Aries: Country Apple

The rather impulsive Aries takes their time picking and choosing the scents from Bath and Body Works. The soothing scent of a fresh apple orchard is just what they need on a daily basis to keep up with their shenanigans.

Taurus: Japanese Cherry Blossom

The personality of a Taurus is stubborn, or what I like to say, is stuck in their ways. When they first discovered this scent in middle school, this was it. This is the only scent you will find anywhere around a Taurus.

Libra: Pink Chiffon

Pink Chiffon is another cult classic. This best selling scent went out of style for a hot second but is back and bigger than ever.

Leo: Thousand Wishes

Thousand Wishes is a purr-fect scent for a Leo. The light scent adornes the wearer just the right amount to get the desired reaction from those around them.

Aquarius: Be Enchanted

The rather cold personality of an Aquarius is counteracted by the loving scent of Be Enchanted. The scent is just enough tenderness for the wearer to be relaxed.

Gemini: Moonlight Path

Gemini's constantly change their favorite scent and are in and out of the store almost weekly to by new lotions, candles, and body washes. You will never see a full empty bottle of anything, however, Moonlight Path is the scent they keep coming back to again and again.

Virgo: Sea Island Cotton

The clean personality of a Virgo must be matched with the clean scent of Sea Island Cotton.

Capricorn: Cucumber Melon

Another clean scent of Cucumber Melon is the exact thing a Capricorn needs. The balance and calming scents are what make this scent so attractive to a Capricorn.

Scorpio: Paris Amour

The light scent is what you would expect from an extreme sign like a Scorpio. The scent lightly washes over the wearer in almost a cloud that

Sagittarius: Cashmere Glow

Cashmere Glow is a perfect scent for the winter sign. The vanilla and golden peach scent is just the mixture that creates the perfect accessory in the chilly months.

Pisces: Warm Vanilla Sugar

This lovely scent accentuates the lovely personality of a Pisces. They can never get enough of this scent so they just keep buying and buying until they have a full stockpile.

Cancer: Velvet Sugar

Velvet Sugar is the perfect blend of red velvet and strawberries and a Cancer is always changing their mind. The wearer can tell if it is a more red velvet or strawberry kind of day, and that is the balance that they need in their lives.

Related Content

Facebook Comments