Burger King joined the Peace Day Celebrations this September 21, by proposing the “infamous” McWhopper.

The fast food chain wrote an open letter to McDonald's detailing their idea for the yummy creation. Burger King immediately received great praise from a multitude of fans showing their excitement, along with encouragement for McDonald's to accept. While Burger King thought they were being generous and ambitious with the proposal to celebrate peace by “End[ing] the beef, with beef,” McDonald's was not impressed.

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McDonald's CEO Steve Easterbrook was not swayed one bit by the McWhopper proposition. In fact, a better way to explain his reaction would be insulted. Easterbrook took to twitter to respond to the open letter. He was inspired by the intention, to promote peace and Peace Day, but has bigger plans than just a burger. In addition, he criticized Burger King’s comparison of their rivalry to the unrest of our world. He dismissed Burger King at the end of his post by commenting on the “open letter” as opposed to a personal phone call, as he would have liked.

Many fans believed that Burger King must have been joking, or maybe it was just a publicity stunt. These fans were wrong, because Burger King Senior Vice President for Global Brand Management Fernando Machado assured us it was hoping McDonald's would actually follow through with the plan. The company even made a website filled with ideas, images, and videos detailing the specifics of the McWhopper, mcwhopper.com.

While some will side with McDonald's knowing more than the McWhopper can be done, others are frustrated with their favorite fast food chain. Sure, McDonald's deserved a phone call, if not more, but that’s not a reason to deprive their customers of this once-in-a-lifetime opportunity. I hope for McDonalds’ sake they didn’t hurt too many feelings, or break too many McWhopper-loving hearts out in the world. And while this may not have been a publicity stunt for Burger King, it may have ended up helping them. There may be a large amount of sympathizers out there who feel sorry for Burger King after their rejection from McDonald's.

Easterbrook said that he believed they “could do something bigger to make a difference.” I only hope that he follows through with that statement. Who knows, maybe the two companies will put in the time and money and make this a large-scaled endeavor, serving the McWhopper across the country, or maybe they will brush the event under the rug and never bring it up again. Whatever the end result, I just wonder what the McWhopper would have tasted like...