If you've been on any beauty guru's channel lately, you might have heard of this hidden gem in the high end cosmetics world. If you do not frequent YouTube and are a little addicted to makeup, you are probably missing out. If you're not makeup obsessed and don't follow beauty guru's, you might be after you hear about this.
Enter ColourPop, a cosmetics company with high end formulas and drugstore prices. (Seriously, most things are only $5) *waits for thunderous applause to die down*
First, let's talk packaging. Every single order comes with a card featuring some cute compliment like "may visions of sugarplums twerk in your head". To keep the cute train rolling, all products are wrapped in all white boxes with metallic lettering. Most companies would charge a premium for pretty packaging but this is not one of them. And for some brands, sometimes the box doesn't match the beauty but with ColourPop, you could leave everything in the box and your vanity would still look #blessed.
What comes inside regular packaging? Makeup and happiness. What comes inside ColourPop's packaging? Pure gold and the song of a thousand mermaids. Seriously, the quality in ColourPop's entire range is to die for. Their shadows are incredibly pigmented, the highlighters are as sparkly as our souls and the lippies are creamy AF, matte or otherwise.
What are lippies, you might ask? Lippies are their lipsticks and they come in a bagillion shades. From Bitchette to BFF and deep berry to perfect nude, their formulation is beyond beautiful and rich with a buildable color payoff. Look. At. These. Swatches. Did I mention there's a lip pencil to match every shade and the colors look good on every skin tone? *swoon*
Not only are the products amazing in themselves, the company is a standout in its own right. Most importantly, they don't test on animals. At. All. They have PETA's stamp of approval to prove it. For those of you Vegans who worry that you may one day be without food and only have your makeup to survive on, fear not! Most of their products and all of their Lippie Stix and pencils are vegan -- but they do urge you to not eat them. Beyond that, all products are gluten free.
Other than the dietary considerations surrounding their products, their employees are amazing. They openly ask for shade suggestions and welcome all feedback with open arms. Seriously, I've never seen a company love criticism so much and actually attempt to correct the issue.
To add to their greatness, ColourPop loves to do collaborations with some of your favorite beauty vloggers and gurus. KathleenLights, Karrueche Tran and Jenn Im are just three among many.
ColourPop is one of those novelty, once in a blue moon kind of cosmetics companies. They believe in their product almost as much as they love their customers -- the proofs in the pricing. They're the one stop shop for all things makeup, especially if you're ballin' on a budget and trying to avoid spending $30 on one lipstick.
