Almost every store you walk into has their own pair of denim for you to buy. Aren't they all the same? Maybe different washes, but isn't the pair itself basically the same as the pair you saw in the previous store you were in?

(And that my friend is where I tell you that you are wrong.)

I'm a firm believer that the foundation to a great wardrobe, one of the essentials, is a nice pair of denim. I put on my 9" polly wash jeans from Madewell and I could conquer the universe if I wanted to.

What's Madewell you ask? It's where denim and everything you wear with it is done right. Madewell was relaunched in 2006 by J.Crew, as the cool girl brand with unique, unmatched denim.

Yes - Madewell denim is more on the pricier side, retailing at about $130 per pair, but they're definitely worth it. The way they fit, the washes, they're made with every woman in mind. They're the jeans that you find an excuse to wear. They become your daily bottom half go to.

There are no restraints when wearing them. Some jeans, they aren;t comfortable, you feel as if you can't spontaneously dance or execute a high karate kick. But, Madewell jeans goes as far as encourages you to do so.

Madewell denim uses ISKO Reform™ technology, which they're designer Mary sums up as one of the "latest innovation in stretch fibers." The jeans are not only stylish, but stretchy in all of the right places. "ISKO Reform™ holds you in and feels comfortable without ever losing its shape. You get that authentic denim look but with a supersoft feel and slimming effect thanks to built-in stretch technology.”

Now, if that doesn't sound like a winning pair of denim then I don't know what does. From light washes to dark washes, regulars to talls, distressing to rips, Madewell has it all.