On Tuesday, July 14, “Buzzfeed” broke the news that we have all
secretly been waiting for: Author, producer, actress, screenwriter, director,
and self-proclaimed voice of our generation, Lena
Dunham, is launching a newsletter
titled "Lenny." "Lenny" will be targeted towards "an
army of like-minded, intellectually curious women and the people who love them,
who want to bring change but also want to know, like, where to buy the best
tube top for summer that isn’t going to cost your entire paycheck.”
Dunham will be partnering with "Girls" showrunner and producer Jenni Konner, thus where the name "Lenny" came from. The staff will also include editor-in-chief Jessica Grose, a former writer at "Jezebel" and editor at “Slate"; associate editor and “Rookie” writer Laia Garcia; and editor-at-large Doreen St. Felix, a former writer for “Pitchfork,” “The Hairpin,” and “Buzzfeed.” The CEO and only male member of the team will be Benjamin Cooley -- Konner’s ex-husband and fellow producer.
According to the Lenny website, the newsletter will cover "feminism, style, health, politics, friendship, and everything else." Dunham and team wish to attract those with diverse interests, while simultaneously creating content that encourages and promotes diversity.
Redefining feminism will be one of the newsletter's main objectives. Dunham believes feminism is about women protecting and educating each other and giving women the freedom to express unpopular opinions. She also believes one shouldn't excuse female behavior and announce that behavior is feminist; which Dunham considers "condescending and ridiculous."
I myself have been a longtime fan of Dunham's wit and talent, so immediately after reading the "Buzzfeed" article I signed up for "Lenny." I was hooked on the idea of the newsletter not being too much of one thing. I love that I will be able to get news that is not only important, but also relevant to a woman like myself. While I am a loyal subscriber to "ThSkimm," I often get bored with the same headlines and type of information showing up each morning. With "Lenny" I will look forward to receiving important, interesting, and diverse information crafted for the female millennial.
"Lenny" will launch in September. To subscribe, click here
Check out the Buzzfeed interview with Dunham here