Buying foundation is one of the most tricky beauty products to buy, especially when some brands still try to categorize skin tones into only a few shades, which usually go by the names Fair, Light, Medium or Deep. However, these days, many brands have begun to expand their collection of foundation shades to be able to fit a wider variety of women (or men, no judgment!). Some of these brands include NYX, Anastasia Beverly Hills, Maybelline and more.
Moreover, the struggle of attempting to find the perfect foundation shade has inspired founder Courtney Coates to develop her own line of foundations designed specifically for women of color. Her choice in name derived from the words "coy" and "vocal" to create " KoyVoca," as the products are made to be playful but still make a strong statement. She made it her mission to develop a product that was not only high in quality but also affordable. Along the way, she was able to make this product by hand, cruelty-free, and even vegan. At only $16 a pop, anyone can buy one of her twenty-one shades of foundation. For just $12 more, you can also get a separate matching concealer and for just $10, you can get one of four classic setting powders.
But wait, there's more!
Because finding nude lipsticks for women (or men) of color has proved to be yet another challenge, Coates also designed a line of nude lipsticks specifically for them. The line carries eight different nudes to choose from that will cost you $10 each. Coates has also designed six different colored highlighters to sprinkle on over one's perfectly shaded foundation. Each highlighter will cost you $12 each.
Even though this makeup line is impressive just by its description, the question of why the line should be supported still stands, but the answer is fairly simple. By purchasing products from KoyVoca, you assist Coates in supporting the idea that having more options should not be limited to light-to-medium toned people. Not to mention, the products are handmade, affordable, cruelty-free, and vegan. What isn't there to support?
