Fashion designer Kiel James Patrick (better known as KJP) and his fiancé Sarah Vickers are one of the most talked-about couples on social media. The Rhode Island couple is known for their luxurious lifestyle and preppy fashion sense. Independently, Vickers runs a fashion blog called “Classy Girls Wear Pearls,” and Patrick is known for his famous nautical bracelets.

I first discovered the New England couple when scrolling through my Twitter feed. I ran into Patrick’s famous and colorful account and instantly fell in love. What seemed like an advertisement campaign for Ralph Lauren was actually the couples’ real life. It was hard to believe, at first, that these photos were not all posed. They spend hours taking photos in their preppy wardrobe and sharing it via social media. Their trips to Cape Code and adventures around Rhode Island are the definition of the American Dream.

Ironically, it is actually their entire campaign. The couple uses their dream life to advertise Patrick’s merchandise and to market famous preppy clothing lines. Shortly after discovering Patrick’s Twitter, I was hooked. I knew they had to have more social media sites. I began typing KJP into Instagram and found him immediately. I began following the couple on my favorite sites and falling in love more everyday. The couple’s idea to use their already-elegant lifestyle to market fashion is brilliant.

For everyone who loves fashion, shopping or great photography, it is essential you check out the most sophisticated couple of 2015. I promise you will instantly fall in love.