She is a highly-educated executive at Trump Towers and one of Donald Trump’s most trusted political advisers so it shouldn’t come as a surprise that Ivanka is incredibly smart,eloquent and strategic.Yet,on Thursday, 21 July 2016, Ivanka Trump delivered a powerful speech on the final day of the GOP convention that countered her father’s previous policies on gender equality, appealed to the female and minority masses, and made her seem more fit to be the Presidential Nominee than the candidate himself.
“Women represent 46 percent of the total U.S. labor force, and 40 percent of American households have female primary breadwinners...As President, my father will change the labor laws that were put into place at a time when women were not a significant portion of the workforce,” the soon-to-be published author of Women Who Work said.
Ivanka’s speech is entirely based on political strategy and she touched primarily on Clinton-topics, including women’s rights, gender equality and minorities in a speedy effort to lift her father in the current polls. Trump’s support has recently been decreasing, with Washington Post polls showing a -7 decrease and NBC News/Wall Street poll showing Clinton leading by 5. By employing statistics and her role as a working mother herself who is as “color blind and gender neutral” as her father, Ivanka personalized herself, and showed that she understands what’s at stake for working American families.
“She hit the gender pay issue which is very important. And she talked about family. I think she’s done very, very well,” said Chris Herrod, state director for Ted Cruz.
78 year old Mexican delegate, Fernando C. deBaca said, “She’s [an] enormously capable young lady, as is her brother. We’re going to see the beginning of a dynasty here.”
With her $138 dress from her upcoming Fall collection, Ivanka also embodied the role of a savvy business woman during the speech, and presented herself as someone who knows how to promote “her own empire’s economy” but also open opportunities to others. In the political world, this would constitute diplomacy.
However, what lies as her weakness is the somewhat hypocritical attitude she shares with her father. In a similar manner to Donald Trump, Ivanka indicated that she promotes Americans working for Americans but most of her clothing label has been imported, and is predominantly made in China in collaboration with the G-iii group. Furthermore, Trump is currently embroiled in a shoe scandal with luxury footwear brand, Aquazzura over their famed 'Wild Thing', fringed shoe scandal. Aquazzura has sued Trump and her manufacturing company, Marc Fisher for “nearly every detail” in the shoe and called her out for “not having put in the hard work” to create this shoe.
Aquazzura's 'Wild Thing' sandals and Ivanka Trump's 'Hettie' Sandal
Ivanka remains an eloquent speaker and witty entrepreneur. Nevertheless, the fact that she is trying to impart the same pro-American messages as her father without embodying it in reality highlights that she gives the American public information with a veneer. She has established a strong a sense of camaderie, where she asks us to depend on her and join her in her latest speech. But, with the current scandals popping up, it might be wiser to comprehend that Ivanka herself is just human and trying to elevate her reputation, and not convert into her die-hard fan.
