I am a firm believer that the NBA is purely entertainment and not as exciting as college basketball, so unless there is a regular season marquee match up on I do not watch until the postseason starts. While new face of the league, Stephen Curry, and his juggernaut Golden State Warriors have been breaking records and grabbing headlines all year, the Cleveland Cavaliers have gone undefeated in the playoffs. Though weak competition has been a contributor, the Cavaliers run is noteworthy for two reasons.

One: I had no idea Richard Jefferson was still alive. I remember controlling him in NBA Live 2003 on the Gateway desktop computer in my childhood home. Here we are more than a decade later and he is contributing significantly to the team’s playoff run. Secondly, Lebron James’ lack of a post secondary education is only becoming more evident. After his 23 point, 11 rebound, 11 assist triple double in game two of the Eastern Conference Finals against the Toronto Raptors, I worry that the most complete player in the game is spreading himself too thin. Hear me out.

Professional sports are a business, and anyone who follows them will echo that sentiment. You hear it all the time amongst players and their teammates, team executives, agents, sports talk radio personalities, and the like that after someone is released, traded, or signed for one reason or another, “Basketball/baseball/football/hockey, etc. is a business, that’s just part of the game…”

Since this is true, I worry that by putting up the kind of numbers that he has throughout the 2016 NBA playoffs (averaging 23.5 ppg, 8.7 reb, 7.3 ast, 2.4 stl), LeBron is breaking one of the first rules a marketing professor will tell you—that nobody can be all things to all people and sustain a competitive advantage. Rather, he should take more of a James Harden approach—focusing on the niche market (way more lucrative, everyone knows that) of NBA fans who value players who take half their team’s shots and do not play any defense. James’ failure to realize this is at this point in his career is in no way his fault, he chose to forego college to pursue his dream of playing in the NBA. However, for a multitude of reasons that I will soon address, I believe that it is high time that Bron Bron take a break from collapsing on the court when the heat is turned up a few degrees and focus on a degree that actually means something in the real world.

If LeBron truly wants the comparisons to Michael Jordan to continue, he will retire during his prime to explore another venture. Jordan’s was professional baseball; LeBron’s can be college. Both players are considered outstanding defenders that make their teammates better and can take over games offensively seemingly at will. Both James and Jordan wore the number 23, only to switch (LeBron to 6 in Miami, Jordan to 45 in his return to Chicago), and return to their original 23 (LeBron in Cleveland, Jordan in the nation’s capital).

An area where LeBron cannot come close to touching Jordan (G.O.A.T.), however, is in his NBA Finals record. Currently, LeBron stands at 2-4 in the Finals, whereas Jordan led the Bulls to 6 NBA Titles in the 1990’s, losing none. Even if the Cavs can unseat the Warriors this year, if LeBron wants to avoid either trading titles with or losing championships to either the Warriors or the Doug McDermott-led Chicago Bulls in the coming years, he will wise up and hide out in a campus library for the next few years. His social media accounts already resemble those of an angsty millennial, so other than the fact that he is a globally recognized superstar, he would fit right in.

James is no stranger to bad press, whether it comes in the form of unfollowing the Cleveland Cavaliers official twitter account earlier this year, *allegedly* sliding in the DMs of Instagram “models” in the past even though he is married, or by setting the Cuyahoga River ablaze for the third time in the Cleveland’s history (previously 1952, 1969) as thousands of Cavs fans tossed his burning jersey aside after The Decision. Do you know what haters cannot attack someone for? Getting an education. Should he enroll in one of our nation’s prestigious academic institutions, LBJ23’s detractors would be forced to go back back where they came from: under the covers in their mothers’ basements.

So, what are the next steps for the man forever living in Michael Jordan’s shadow? I recommend a one-on-one meeting with former teammate and current step dad Delonte West after the NBA Finals. Win or lose, he still must choose what school best suits his personal needs. After obtaining his degree in 2-4 years—based on his path of study, of course—LeBron can return to the Cavaliers, refreshed, as more of a role player.

Whether this role is defensive stopper, mid-range jump shot specialist, supervisor of morale, etc. those formative years will teach LeBron that leading the team in almost every statistical category does not lend itself to winning a championship for the city of Cleveland. Only then can can LeBron right the ship that is his abysmal NBA Finals record and cement himself only slightly above players like Tracy McGrady, Reggie Miller, Allen Iverson, and Karl Malone in NBA lore.