Is HubSpot worth the cost in 2023

The business world is constantly evolving. The latest customer relationship management (CRM) trends are helping businesses to propel themselves miles ahead of their competitors. HubSpot is one of the leading CRM systems on the market, but many business executives are wondering: “what is HubSpot?”

Hubspot is a popular all-in-one marketing, sales, and customer service platform that has been designed to help businesses of all sizes grow. The platform offers a wide range of features, including lead generation and management, email marketing, content management, SEO optimization, and more. With Hubspot, businesses can streamline their marketing and sales processes, improve customer engagement, and drive more leads and sales.

However, whether or not Hubspot is worth the cost is a question that has been asked by many business executives. The answer ultimately depends on a number of factors, including the size of the business, its marketing and sales goals, and the value that it is able to derive from using the platform. For some businesses, Hubspot can provide a high return on investment, but others may not see the same level of benefit from using Hubspot. We’re going to take a look at some of the pros and cons of the system below in order to help you assess whether it’s worth the cost or not.

The Benefits of using HubSpot

HubSpot is divided into three different branches: the Sales Hub, Marketing Hub, and Service Hub. Each of these branches have powerful tools that help businesses to grow and operate more efficiently.

The platform's Sales Hub and management features can help businesses capture more leads, while its Marketing Hub includes email marketing and content management tools that can help improve engagement and drive more conversions. Additionally, Hubspot's customer service features can help businesses improve the overall customer experience, leading to higher levels of customer satisfaction and loyalty.

One of the elements that allows HubSpot to stand out from the competitive CRM market is that it can be used for free. Other CRM systems offer free trials over short periods of time (such as 14 days for example). Free CRMs often also limit the number of users that can use the system. HubSpot however, is free for an unlimited number of users, for any amount of time. The only limitations are in the features that users will have in the free package — but that leads us into yet another benefit to using HubSpot.

Other CRM systems require you to purchase a full package. Having a full suite of paid features can be a waste for some businesses because you will inevitably end up with features that you don’t need and won’t use. However, HubSpot can be upgraded in its different branches. For example, a business can choose to upgrade the Service Hub alone to a paid version, while keeping the other Hubs on their free packages. This allows the business to grow alongside the CRM, rather than having to adapt to fit into the CRM’s packages.

Drawbacks to using HubSpot

Despite all the benefits that HubSpot can bring to a business, there are some drawbacks to keep in mind. This will ultimately influence your decision on whether or not HubSpot is worth implementing into your business or not. Remember, there is no “one size fits all” system out there. You will need to look into each CRM system to determine which one suits your business best.

First of all, there’s the costs. While there is a free plan, you should always keep in mind that you may need to unlock additional features in the future — especially if your business is growing.

The cost of Hubspot depends on the specific plan and features that a business requires. Hubspot offers several different pricing plans, including free, basic, professional, and enterprise options.

The free plan includes limited features and is designed for small businesses and solo entrepreneurs. The basic plan starts at $50 per month and includes more features, including lead management, email marketing, and live chat. The professional plan starts at $800 per month and includes advanced marketing and sales tools, such as marketing automation and reporting and analytics. The enterprise plan is customised to meet the specific needs of larger businesses and includes a full suite of features and integrations, with pricing starting at $3,200 per month.

It's important to note that these prices are subject to change and that businesses may need to pay additional fees for certain features or integrations. Additionally, businesses should evaluate their specific needs and budget when choosing a Hubspot plan to ensure that they are getting the best value for their investment.

Another drawback is that the system can be complex and it may have a steep learning curve for many people on your team. Luckily, HubSpot’s packages include learning materials and an online academy that help you to train your team sufficiently and inspire them to use the system to its full potential.

This complexity is especially relevant to the implementation process. Businesses need to consult with an agency that has experience with HubSpot when implementing the system into their business. It’s critical that the CRM is integrated properly to ensure that it can be used successfully. This could also include additional costs — something that business executives need to keep in mind.

Will HubSpot unlock business growth in 2023?

The most important question that businesses around the world are asking themselves is whether HubSpot will help them to grow. The answer is a resounding yes, HubSpot can help businesses to grow.

However, it's important to note that Hubspot is not a silver bullet for growth and success. Businesses still need to invest time and resources into using the platform effectively and to align their marketing and sales strategies with their business goals. Additionally, the effectiveness of Hubspot will depend on a number of factors, including the size of the business, its marketing and sales goals, and the value that it is able to derive from using the platform.