I'm sorry. What a simple, over-used, mediocre filler word that women have come to use daily. Watch this incredible ad for Pantene below to understand why I am motivated to no longer apologize multiple times during any given day.
Yeah. Feel kind of self-conscious about how many times a day you probably mumble that phrase under your breath? Me too. That's why I am claiming my confidence back and not being "sorry" for anything minimal anymore. Advertisements like these are very effective when trying to maybe hit a audience that wouldn't otherwise be targeted in the first place. Now, once someone sees this advertisement/movement campaign, they are reminded to be bold, beautiful, confident women encouraged to "Shine Strong."
When shopping up and down the hair care aisle of the nearest Wal-Mart or Target, your eye might even directly come across the Pantene brand of hair care products just because as soon as you saw the product, you immediately remembered the inspirational advertisement.
To me, it's even interesting in the first place why women felt the need to apologize for things that aren't even their fault or for something they should be sorry about. Either way, women are constantly apologizing left and right at times where it's unnecessary or even doesn't make sense.
Overall, I just hope that this commercial gives women even the slightest reality check to really watch ourselves and make sure we are coming across like the strong, intelligent, insightful people that we are without apologizing for wanting to ask a question during a business meeting.
