Learning how to talk about yourself and your various accomplishments is intimidating. No one wants to be that person telling everyone how great you are or how incredibly well spent your summer was making responsible choices and taking on adult-like responsibilities. Or, maybe you do because you want to prove something to your cooler, older brother who hounds you every week to get a job.

Marketing is a key tool in the job industry, these days, but how do you market a product when that product is yourself? Here are five tips.

1. Be a superhero. When it comes to selling yourself, the key is to identify everything that makes you, well, you. According to Forbes blogger, Susannah Breslin, it helps to think of yourself as a superhero version of yourself. Instead of fighting crime and rescuing damsels in distress, you are applying for internships and nailing your interviews in a sick pants suit. Confidence is vital. Pick out every good quality (or superpower) you can think of and really own that side of yourself. Let your future employer know that you are willing to go above and beyond the call of duty for them. 

2. Stand out. The second piece of advice is to distinguish yourself from the clutter that is your competition. You know you could be doing it better. Even when you don’t, you do. Be personable. Follow up with your interviewer and thank them for the privilege to bask in their successful, corporate glory. My brother once told me about a girl he interviewed who called, e-mailed and sent a thank-you note after her interview. What a try-hard, right? Wrong! She’s the one getting the jobs you’re too afraid to go after. And, yes, she did get the job. I swear 

3. Network. Did you catch that? Don’t worry, I’ll repeat. Network! The truth is, these days you’re more likely to land a job because your brother’s old roommate’s cousin’s sister’s friend referred you after you met her one night standing outside of an off-campus bar with your date to semiformal. Sure, you were stumbling a bit, but that didn’t stop you from asking for her business card and e-mailing her the next day. LinkedIn is a good place to start after you make these connections, so don’t be intimidated to reach out.      

4. Focus on the benefits. When marketing a product, you often provide insight into the various features, which leads to the desired benefits the consumer will receive. Don’t just bore your future employer to death by talking about feature after feature you have to offer. You’re good at three things? Cool, pick one. Then focus on the benefit you can provide. This is your shot to convince them that by taking a small risk on you they will be reaping the benefits for years to come. If they invest their time in you there should be something in it for them. It’s about bringing value to your customer. So you can say, “Hey, I get it. Now this is why I, and only I, am so amazing and will make your company even more amazing. Hire me.”      

5. Tell a story. People love stories. Stories are memorable. They have emotions and personality and more potential to make an impression. If you’re passionate about your major, then tell the story of how you visited a bunch of incredible agencies in Atlanta and that's how you came to love this business so much. Maybe leave out the part about going out with your professor. Be creative and be a storyteller. Narrate using a unique perspective while creating a character, yourself, that everyone will love to root for. Most stories involve conflict. You can play this part to your advantage by describing a conflict you resolved using your superpowers in the office. Refer to those unique qualities about yourself you identified, above, in the first tip. 

Techniques for marketing a product or brand aren’t only limited to that situation. They can be successfully applied to the average, or not so average, person when it comes to creating a unique selling proposition out of yourself. View yourself in a positive light and your audience will soon follow. If you are a product, you want the packaging to look shiny and new with a bow on top, making customers excited to see what’s inside.