Recommended for you

How to make your ecommerce startup stand out in the crowd?

Online shopping has seen tremendous growth in the past few years. The big giants like Amazon, Alibaba, Flipkart, Rakuten have changed the face of commerce industry and have set a benchmark for others to compete with.

May 26, 2020

How to make your ecommerce startup stand out in the crowd?

Online shopping has seen tremendous growth in the past few years. The big giants like Amazon, Alibaba, Flipkart, Rakuten have changed the face of commerce industry and have set a benchmark for others to compete with. These e-commerce stores have earned not just huge revenues but the trust of their consumers by offering them a seamless shopping experience.

Why does your e-commerce startup need a differentiated strategy?

The e-commerce industry revenues in 2020 amount to US$2,284,974m and they are expected to grow at a CAGR of 8.1% amounting to US$3,122,333m by 2024. The number of users currently stands at 3471.94 m and is projected to be 4636.34 m by 2024. With such promising prospects, the e-commerce industry has seen a rise in a number of startups too. But it isn't easy for startups to survive in a stiff competition. Thus, it becomes imperative to have such strategies in place that make the startup stand out in the crowd. Take a look at some of the ways you can practice to achieve this:

1. Establish goals and then plan

Have clearly defined goals which are attainable and measurable. They could be increasing traffic to your website, or generating some particular amount of revenue or selling a particular number of your products in a particular number of days or increasing engagements of your social media posts etc. If you set up goals in the beginning, the chances to steer away from the right direction are less since you can go back and refer to your goals and know where to move ahead.

Also Read:

social bookmarking sites
image sharing sites
youtube thumbnail size
uan activation
google smart lock
Write for us technology

Planning how to move further after establishing goals puts your business on the right track. Assess where you stand in the market at the moment and where you see your e-commerce startup in the future. Then, research and chalk out a plan.

2. Ace the Branding game

How people perceive your business is an important factor in its success. The name of your startup, its logo, the colours of your logo and your website, the theme on your website, your mission and vision statement, all come under branding. These aspects are what makes you unique and the more they resonate with your product offerings, the sooner they grab people's attention.

You should communicate with your audience regarding the points of differences of (PODs) your products and What makes them better? Do you offer customization? Do you have better delivery options than others? Can people save their time by using your product? Does it make them healthy? Does it make them look beautiful? Highlight the USP of your business and make your consumer aware of why they should buy from you.

3. Power of Social Media

Social Media is a powerful tool for your business to grow. Properly utilising different platforms available can bring you closer to your audiences. Make sure you chose the right platform according to where you most likely to find your target audience otherwise you would find your efforts and money going down the drain.

For your e-commerce startup, you can start by posting some creatives revolving around your products and brand with the intention of creating awareness among consumers about your business. Make them striking enough that it makes customers stop scrolling their screens and take a look at them. Post videos and quick to read articles for users to understand how and why to use your products. In the initial stages, your focus should be on making people aware that your business exists and what purpose it serves. Communicate using different content such as blog posts, videos, how-to articles, infographics etc. At a later stage, you can try your hands at advertising some of your best selling products on low budgets using Facebook, Instagram or LinkedIn Ads. Using the art of storytelling, spread word about your business with some engaging content. If people find your posts interesting, they will like it, share it and this word-of-mouth will grow your business. You can also use influencer marketing to spread the word about your business.

4. Emerging technology and Trend

You must keep an eye on emerging trends and technology and embrace them to up your game. You can use AI triggered emails to send reminders to your customers to shop from you, to inform them about new products added in your store or any promotional offers you are giving, or an interesting read you just posted on your website.

Also Read:

microblogging sites
article submission sites
profile creation sites
business listing sites
Technology write for us

Many businesses are now employing drones to reduce delivery time like Amazon and Dominos. Did you know that almost 62% of consumers believe that Augmented Reality can help them when shopping for goods? Brands like Sephora, Rimmel London, Tommy Hilfiger, Kylie cosmetics are using augmented and virtual reality to ease product buying for their customers wherein they can 'touch and feel' their products. Some brands are even offering online filters via social media apps where the customers can try a particular lipstick shade or an eye frame.

5. Good UX and Responsive Web Design

Did you know that 47% of users expect a maximum of 2 seconds of loading time for a website? And that 51.12% of global web traffic originates from mobile devices? One of the most important things you should dedicate your time and efforts to is your e-commerce website development.

Make your website navigation easy for your customers so that they can have a hassle-free shopping experience. Ensure that your homepage has a good layout and the colour scheme enhances your branding. Add high-quality images for your products from multiple angles along with true product description for the customer to view and know about your product. Make sure that the 'About us' info does justice to your business. Add some video content as a step by step guide for your customers explaining how to shop from you. Add product guides, especially if your store sells technology

products. Analyse not only the traffic to your website but also the bounce rate from the landing pages and the checkout page. Fix any issues found while analysing. And do not forget to make your website responsive to mobile devices. You may even consider developing a mobile application for your business.

Wrap Up

Besides offering cutting-edge products, you have to come up with strategies that bring people further down the marketing funnel from the awareness stage to the buying stage. And the more you make the shopping experience at your store convenient and offer customer support, the more will people buy from your sore.

Recent published work:

https://descubre.beqbe.com/p/chris-mcdonald

https://profile.hatena.ne.jp/chrismcdonald423/profile

https://www.bloglovin.com/@chrismcdonald423/how-to-make-your-ecommerce-startup-stand

Report this Content

This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

Smith College

93615

college students waiting in a long line in the hallway

StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

waitlisted

Swoon

Navigating the Talking Stage: 21 Essential Questions to Ask for Connection

It's mandatory to have these conversations.

National Writers Society

156168

a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less

single life

Recommended for you

How to make your ecommerce startup stand out in the crowd?

Online shopping has seen tremendous growth in the past few years. The big giants like Amazon, Alibaba, Flipkart, Rakuten have changed the face of commerce industry and have set a benchmark for others to compete with.

Subscribe to our Newsletter

Obviously the best superpower.

There have been many lessons learned.

1. The importance of traditions.

2. How to be thankful for family and friends.

3. How to give back.

4. What the word "community" really means.

5. That it isn't about the destination, but the journey.

6. The consequences of making bad choices.

7. To trust people, until you have a reason not to.

8. To be welcoming and accepting of everyone.

9. How to be my own, individual person.

10. How to work for what I want.

11. How to be great at giving directions.

12. How to be humble.

13. To be well-rounded.

14. How to be great at conflict resolution.

15. The beauty of getting outside and exploring.

16. To be prepared for anything.

17. That you don't always have to do it alone.

18. How to be creative.

19. To brush off gossip.

I have never been so thankful to know you.

Dealing with the inevitable realities of college life.

Don't freak out

Email the professor

Attend the first class

Keep attending class

Have a backup plan

Remember that everything works out at the end

It's mandatory to have these conversations.

1. What do you do for a living?

2. What's your favorite color?

3. Do you have any siblings?

4. What's your favorite television show?

5. When is your birthday?

6. What's your biggest goal in life?

7. If you had three wishes granted to you by a genie, what would they be?

8. What's your favorite childhood memory?

9. If you could change one thing about your life, what would it be?

10. Are you a cat or a dog person?

11. Do you believe in a religion or any sort of spiritual power?

12. If you could travel anywhere in the world, where would it be?

13. What is your ideal date night?

14. Who was/is your celebrity crush?

15. What's a good way to cheer you up if you're having a bad day?

16. Do you have any tattoos?

17. Can you describe yourself in three words?

18. What makes you the most nervous in life?

19. What's the best gift you have ever received?

20. What do you do to relax/have fun?

21. What are your priorities at this phase of your life?

Trending Topics

Top Creators

Trending Stories

Best of News

Subscribe to Our Newsletter

Facebook Comments

Subscribe to our
Newsletter