Although there isn't a single approved way to estimate Instagram engagement, you can do it by adding up the typical likes and comments you get on every post and dividing that number by the entire number of followers you have.

Engagement occurs when a user engages with your Instagram material in some form, as opposed to merely scrolling by. So, here are some of the tips you can follow.

Choose the ideal moment to publish on Instagram

Many individuals will tell you that a particular time and day are excellent for maximizing the reach and engagement of your content. To determine the optimal hours for your audience and niche, you'll need to test out various publishing times and monitor engagement. After that, consider when your information will be most pertinent, or you can simply use tools like Getins+.

In addition to making use of this function, it's a good idea to conduct your own research on audience behavior (for instance, compare the post timings and interaction of your competitors) and research your consumers about their preferred social networking platforms.

Learn about the Instagram algorithm

Although there are comprehensive strategies available for defeating the Instagram algorithm, at its heart, the algorithm fundamentally prioritises material that satisfies users. The algorithm aims to present users with content that is more engaging for them personally. Therefore, the more interaction you can generate through likes, comments, and shares, the more plausible it is that potential followers will find your most recent post. You can get a free Instagram likes trial to understand the algorithm.

Share captivating captions

Amazing captions hold the interest of your audience once stunning pictures have successfully drawn it in. Put extra insight into the picture or video you submit by using the 2,200 available characters. Add keywords to increase the likelihood that your content will show up in app search rankings. If you want to avoid having robotic and automated-feeling captions, be sure to diversify them. Try various formats.

Even though it's a good idea to keep the caption short and to the point, experiment with varying lengths depending on the information you're giving.

Engage influencers and brand promoters in collaboration

Partnering with influencers in your niche who already have a sizable following is a powerful strategy to reach new audiences and attract new followers. Your best bet is to work with micro-influencers, who have a smaller but more devoted social media following of 1,000–100,000 followers and are recognized as reliable authorities in their field. You can also get a good number of followers using Instagram free followers trials.

Furthermore, because the individuals you identify with reveal a lot about your own brand, such alliances allow you the ability to demonstrate your brand's personality and values through association.

Wherever possible, promote your Instagram

Don't just focus your marketing efforts on Instagram to promote your company. Try to direct your existing social media followers, email subscribers, and website visitors to your Instagram page if you have any of these things.

Grow Your Instagram Game Now

For our final tip we suggest that any plan is only as effective as how it is put into practice. It's time to apply all of these ideas.