We've heard for years how important social media is for the success of a brand, but now it's harder than ever. What can you do to help your company stand out?
"Go where the attention is. It's as simple as that," said Aaron Anders, the CEO of the outdoors brand WOO! Tungsten. "When we started WOO! Tungsten in 2016, Instagram was booming. We knew that if we could put our product on there, where millions of eyeballs were each day, that we could really generate some interest. Fishing is something that we can all relate to."
Instead of glossy-looking staged photos that brands often rely on, WOO! Tungsten posted the photos and videos provided by anglers using their products. It was a strategic move and also a money-saving one.
"Fishing is one of those sports where people love to show off and we leaned into that! Instead of showing our customers how to use our stuff, we allowed them to show us how they were rigging them up and what they were catching with them. And that translated to free, user-generated content," explained Anders.
WOO! Tungsten specializes in environmentally friendly tungsten weights for bass fishing, but it was a bit of an uphill battle on how to market them.
"We know that weights aren't exactly the sexiest part of fishing compared to the flashy boats or the colorful lures. But it's an essential part of any angler's arsenal and we wanted to do what we could to make them seem cool." Anders continued, "We started with the name. 'WOO!' is a catchy thing to say, plus it's what you scream when you catch a huge fish. After we had the name down, we wanted the rest of the brand to have the same feel that was reflective of the word 'WOO!' – fun and excitement."
Anders added that everything you do online should be done with a purpose. "Your posts should tell a story. From the way they look, to the captions you write, even down to which emojis you use. These are your people, speak directly to them with words that they use. If we could do it with something as niche as bass fishing, you can do it with your company!"
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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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1. My school is incredibly unique.
There are so many different kinds of people that each bring something really special to contribute to the school which makes it so unique.
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2. I am not just a number at my school.
I am a student that my professors know about and I like knowing that my professors can watch my progress.
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3. I feel like I am contributing something to the community.
I like feeling like I can make a difference on my campus.
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4. I really do feel like it is my home away from home.
It isn't just my school. It is absolutely my home away from home. I feel so comfortable there and it was as hard of an adjustment as I had thought it would be.
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5. My professors know me and I feel that I can easily communicate with them.
I feel like they will do anything to help students succeed. I can always go to my professors. I like knowing that I have someone looking out for me.
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6. The incredible people I've met
The people I have met at my school, even after my first year, have made such a huge impact on me. I know that these are people that I will stay friends with long after college is done.
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7. Opportunities
My school offers so many different opportunities to get involved in things around campus. Even writing for the Odyssey was an opportunity offered to me by my school and I decided to challenge myself by writing an article. Turns out, I really enjoy writing. I might not have had this opportunity at a bigger school.
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8. Students want to learn
I feel as though I am not just learning inside the classroom at my school. I am learning outside the classroom to from my fellow classmates who want to engage about the things we have learned.
Photo by 9. Ability to join a sorority and have a house full of people I know I can talk to anytime I need to
I wasn't sure if being in a sorority was something I was interested in but when I met the amazing people in the sorority and how inclusive it was, I knew that it was going to be a good thing for me. The people I've met in my sorority have been so amazing.
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10. I have figured out how I learn best because my school offers so many different ways of learning.
Because of the smaller class sizes, there is more flexibility in the way the class is taught. This was helpful because I was able to try out different ways of learning and figure out which way I learn best.
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1. "I will be serious about working out"
Are you? Odds are you will get that gym membership, go for a few weeks, and completely forget about it. You will realize that autopay is taking $80 out of your account and you either need to cancel or start going again. There is nothing wrong with wanting to be in better shape, but do it at a pace that is right for you. Don't let the change in year dictate it.
2. "New year new me!"
This cliche is the most over used and most underdone. Every year we hear "New Year New Me!!", and the most that comes out of it is someone dyes their hair or gets a tattoo. Yes, these are life changing attributes to a person, and everyone should be commended for trying new things, but don't try to change you just because its a new year. Stay true to yourself.
3. "I'm going to be more outgoing!"
Being adventurous is always a great thing! Stepping out of your comfort zone is always exhilarating, but don't force yourself to do things that make you feel uncomfortable. So are you really going to go out, or will you continue to watch Netflix and go to the same restaurants. The choice is yours!
4. "I'm going to get more organized"
Trying to get organized is a great feat few of us can manage. It's always good to do a big spring cleaning, but trying to completely organize everything is trying to change how you live. I know when I try to do something like get a new planner, I either stick to it or I forget about it.
5. "I'm leaving my bad relationships in the past!"
Bad influences won't go away in your life if you wish them to stay in another year. Work hard at this one if you are going to make it one of your New Years cliches. Toxic relationships should stay in the past, but it is up to you to keep them out of your life.
6. "I'm going to party less"
Party as much as you want. There is nothing wrong of going out and having fun as long as you are safe doing it. If partying is what you enjoy doing, then that is okay. Not everyone conforms to that lifestyle, but if that is your thing there is no shame in that! Don't leave it in another year because you think you have to.
7. "I'm going to get more serious about my career/schooling"
This is the cliche that you should stick to. It's never a bad thing to be more focused on your career and school, as long as you don't lose sight of the important things. If you get serious, make sure you make time for your family, friends, and most importantly, yourself.
Blacksburg Children's Museum
Having just celebrated my birthday this past Thursday, the most common question I received from people all day and night was, “Is your birthday actually today?” I realized that, for many, they have the misfortune of either having a birthday in the summer, or on a day that wasn’t ideal for them to celebrate on.
Your birthday celebration is a special day, and it is important to make the most out of it. I decided to take the initiative and make a definitive list that will show you the best day to have a birthday, in descending order according to their rank:
7. Monday
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If your birthday falls on a Monday, it just might be an unlucky year for you. Monday is, hands down, the worst day to have a birthday. Everyone else is focused on how stressful the week ahead of them will be, and are still recovering from the weekend. If you celebrate the weekend before, that’s too far in advance, and celebrating the weekend after feels too far away. It’s a lose/lose, unfortunately.
6. Tuesday
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While not as unlucky as a Monday, a Tuesday is in a similar situation. Most are still feeling down as so much of the week lies ahead, and often, big assignments are due on Wednesday. Of course, a Tequila and TacoTuesday could be an option (for those turning 21 or older, of course), but that’s about the most you can do.
5. Sunday
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Taking the fifth spot is Sunday. By the time Sunday comes around, everyone’s pretty exhausted. However, it still is a very relaxing day, that would make for a pretty good birthday. You have the entire day to spend how you want, no class, few commitments, if any. Plus, you can always celebrate the night before. Your birthday technically starts at midnight, right?
4. Wednesday
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Honestly, the most I can say about this is Wine Wednesday. The week is still young, though. Hopefully you have an easy Thursday and Friday ahead of you, however, if not, the birthday could go south. Either way, it’s definitely right in the middle in terms of the best day of the week to have a birthday on.
3. Thursday
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I can speak from personal experience, this is a pretty great day to have a birthday. My 11 a.m. French exam the next morning wasn’t ideal, however, there’s nothing better than a Thirsty Thursday (again, 21 and up only). It gives you the whole weekend ahead of you. However, it’s right at the beginning of the weekend, and not everyone has the ability to celebrate on Thursday, as it is still a weeknight.
2. Saturday
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Saturdays are special because a Saturday birthday is an all day affair. You celebrate from first thing in the morning, all the way through the night. You can grab a dinner with friends, the whole day is yours for the taking. The only downside is that it doesn’t lay right in the middle of the weekend, it’s on the last day.
1. Friday
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The final consensus is that Friday is, in fact, the best day for your birthday to fall on. Right in the center of the weekend, you can really make anything you want out of your birthday. You’ve claimed the right to an entire weekend, and all of your week’s responsibilities come to a close at the end of your Friday school day. You can even skip that class you hate so much. Those who have a Friday birthday this year: consider yourself blessed.
In the end, a birthday is a birthday. No matter what day yours falls on, you have every right to live it up, and have yourself a day!
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