If you haven't seen Drake's new video for Hotline Bling, you are missing out on some really eye-opening stuff, including an insightful look into Drake's affinity for Latin American dance, his tendency to wear outfits that he most likely slept in, and countless magical internet memes of Drake dancing. But really, the video is definitely one that's going to stand out in all of our minds for a while, because it is simply so different from, well, really anything we've ever seen.
The video opens up by introducing an entirely female-operated call center, where all of the employees are wearing headsets, midriff baring pink t-shirts, and high-waisted jeans — so classic business attire, of course. The rest of the video alternates between shots of Drake "dancing" (**more on this later**) in color-changing, rectangular rooms and the camera panning over women striking sexy poses in form-fitting black clothing.
Now Drake has a number of interesting style picks in this video as well, but the common denominator of all of them is that they seem to be keeping him really warm. In the first scene, we can assume it’s probably 60 degrees because he's wearing a giant red puffer jacket, jeans, and hightop tan sneakers. In upcoming shots, he proceeds to go through a range of other warm outerwear, including a sweatshirt with an owl on it, a grey turtleneck sweater and sweatpants, and a black sports jacket. What’s going on here, Drake? Is this a PSA about staying warm as winter approaches? Was your music video filmed in Alaska? Or did the producers just knock on your bedroom door while you were getting cozy during an American Horror Story marathon and demand you come with them and start dancing immediately?
Oh, and that’s another thing — the dancing, for one, can definitely be described as really, really authentic. In fact, when the director of the music video was asked as to what direction he gave Drake in terms of choreography, he responded with “Nothing.” Well, it’s safe to say that this definitely comes through in the video. Drake is feeling himself basically the entire time, throwing out a range of very interesting and non sequitur dance moves, including some cha-cha stepping and some waving around of the arms making telephone hand gestures, just in case we forgot what the song was about.
And we can definitely admire the confidence that this took – we as viewers aren’t used to this unguarded, natural dancing with very little rehearsed choreography, so maybe this is what seemed appealing about it to Drake and everyone else on the video at first. However, when I watched the video, the very first thing that went through my mind wasn't "Wow, look at how cool and free-spirited this is." In reality, I thought, "Oh my God, that looks like me when I’m home alone having a solo dance party." And let’s just admit it, we’ve all been there, but let’s also realize that the reason we are dancing alone is because these dance moves are not anything we are so particularly proud of that we would want them to be in a viral music video.
And it appears that the rest of the internet feels a similar way; countless memes of Drake have arisen with regard to this specific video, and it's only been the first week since it came out. So, Drake, while we can definitely commend what you were trying to do with this video, it was so, um, authentic that it ended up being mildly uncomfortable, but also pretty hilarious. For next time, please don't make me have to question if I'm watching a music video directed by post-2000's Adam Sandler, or if someone needs to call an ambulance because it looks like you are in a fair amount of pain. Drizzy, stay golden, but maybe plan your outfits more than 20 minutes in advance for the next music video, and maybe have just a few well-choreographed moves to mix with your very avant-garde, original ones. If you would like further advice...you can call me on my cell-phooooone...
All gifs from giphy.com























