A Graphic Design Critique Of The Trump-Pence Logo
Start writing a post
Politics and Activism

A Graphic Design Critique Of The Trump-Pence Logo

Freud's wildest dream.

A Graphic Design Critique Of The Trump-Pence Logo

Amidst all the terrible news of this week (military coup in Turkey, terrorist attacks around the world, “honor killing” of Pakistani social media star, to name a few), Trump decides to chip in to collective human misery through announcing his pick for VP—Mike Pence, Governor of Indiana, notorious for his extreme stance on immigration, abortion, birthright, education and foreign policy. After a passionate speech, Trump presents Pence to the world, drops a new campaign logo on Twitter. Meanwhile Ben Carson cries in the corner at his broken president and vice-president dream, and my hope for this election dropping harder than the British Pound after Brexit.

The imagery of the Trump-Pence logo was quite…penetrative (I’ll see myself out), and Twitter quickly responded with sarcastic comments, memes and even gifs. While many pointed to the obvious sexual connotations evident in the interlocking letters of “T” and “P,” symbolizing either Trump screwing the country over, or a literal Republican circle-jerk, I could not help noticing the scatological imagery—Pence’s “P” being a fine toilet lid, while the acronym “TP” points to “toilet paper,” analogous to Trump’s failed business initiatives.

Suggestive extraordinaire.

I suppose Sigmund Freud may be jumping with joy in his grave, poor man.

Leaving the fascinating visualization of America being screwed over aside, let’s start from the names of the two candidates, spelled out directly below the flag. Both names are rendered in sans-serif bold font, in all-capital letters, which is not rare in presidential logos; what is more intriguing is the literal visual rendering of Trump’s bloating ego. I pity the poor graphic designer who had to magnify Trump’s name to that dimension while sacrificing perhaps every single principle learnt in art school; just like his ego and his big mouth, the letters are bold, thick, bloated, stocky and exert such dominance that the graphic designer had to stretch Pence’s name to ridiculous proportions. The kerning in Pence’s name is so ludicrous that you could literally also fit Carson’s name in between every letter, and it would still be easier on the eye. It also looks like the entire logo might topple over and fall apart—Trump’s aggrandized arrogance floating above Pence’s overstretched frame, which in turn balances meticulously on a much tinier string of empty promise—“Make American Great Again!” Make American fall apart again?

Moving on to the graphic logo that Twitter had so much fun with. As an international student, I have been in the US for less than three years, but even I can tell, upon my first glance, that this is clearly not a correct depiction of the flag of the United States. In which American flag, anywhere in the States, do you see the blue rectangle taking up almost half of the flag? With one red stripe very uncomfortably sticking out at the bottom, throwing your viewer off balance—is that your orange hair, Donald? Did you drop your toupee? One could also not help but wonder at the visual dominance of the initials over the American flag, swollen and loud and drowning out the rest of America—and, between the two letters, the “T” stretching a third longer than the “P.” Of course, this is a clear indication of the who the boss is; it could also be a subtle hint at Trump’s sartorial habit of wearing long ties, or even a reminder of Trump’s remarks at the Republican presidential candidates’ debate about the length of his fingers and his—oh wait, never mind.

For inexplicable reasons, the logo disappeared almost as soon as it appeared, thus denying Internet users four more months of sordid laughs in the face of sheer misery. The new logo is unimaginative at best and horrendous at worst. It merely contains the two candidates’ names, clearly cropped from the previous logo, again with Trump’s swollen ego balancing perilously on top of bad kerning, much like his promises for the country—porous, dangerous and just ugly.

One thing is certain though, if Trump and Pence enter the White House after November, then, just like the logo, America is f*cked.

See? Graphic design is my passion.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

How Much Of A Coffee Snob You Are, Based On Where You Live

Your state may determine how picky you are about your coffee.


When it comes to coffee, everyone has different criteria for what goes into their "perfect cup." Some caffeine lovers, though, are extra particular when it comes to their beloved beverage. One survey found that the state you're from (or the one you live in now) may play a part in determining how much of a coffee snob you actually are.

LiveShopper Sassie, the company behind this Coffee Project survey, received input from 1,000 coffee drinkers via their mobile app, PrestoShopper, to ask various questions about their coffee drinking habits and preferences. In return, these survey respondents got money back for their coffee — something any user who downloads the app can do as well (yes, even you).

Keep Reading... Show less

The Christmas season is upon us, and I'm not going to lie, I started listening to those Christmas jams back in September. We wait all year to sprinkle some Christmas magic into our lives and forget about all the troubles of the world — especially in the year of COVID-19. However, some families are not as fortunate to be able to forget about the troubles of the world for an entire season.

Keep Reading... Show less

Where To Find The Best Coffee Drinks In America, According To A Survey

Here's the coffee shop where you should get your morning brew.


Coffee, for billions of people, is one of the only things that can get us out of bed (after hitting snooze a time or two), especially in 2020. Because, if we're being honest, is there anything that beats a quality cup of coffee on those mornings when all we wanted to do is roll over and go back to sleep? The answer is no. And if you're headed to a coffee shop to pick up your caffeinated beverage, you don't want to sleep on the best coffee drinks in America.

According to LiveShopper Sassie's Coffee Project survey, when it comes to chain coffee shops, there are definitely preferred spots you'll want to hit up for your go-to order — whether you order the classic, frozen, or flavored coffee, an espresso, tea, or other. To figure out the hot spots, 1,000 coffee drinkers across the United States took to LiveShopper's mobile app, PrestoShopper, to answer various questions about their coffee drinking habits and preferences. In return, these survey respondents got money back for their coffee — something any user who downloads the app can do as well (yes, even you).

Keep Reading... Show less
Politics and Activism

Odyssey's 2020 Presidential Election Guide For The Undecided Voter

Donald Trump or Joe Biden? The country will decide on November 3 — but if you haven't decided yet, keep reading.


With just days left until Election Day 2020, millions of Americans have already voted in a historic early voting turnout. But if you're waiting until Election Day to cast your vote and haven't decided who will get your vote, this is the guide for you.

Keep Reading... Show less
Content Inspiration

How To Write About The 2020 Election

If you're a first-time voter or voting by mail for the first time, we want to hear your story.


The general election on Tuesday, November 3, 2020, will decide not only the next president of the United States but also which political party controls the House of Representatives and the Senate. Young and first-time voters will play a crucial part in determining the result.

Keep Reading... Show less
Dark Castle Entertainment

Zodiac signs make it VERY easy to predict a personality trait that each person would have in certain situations. Now that it's Halloween time, let's take a look at what each zodiac sign would be in a horror movie, shall we?

Keep Reading... Show less

Articles To Write If You're All About Saving More Money, And Waking Up A Little Bit Earlier

Get your day started right — and keep that budget tight.


For all the young professionals, parents, and students out there who've been working, learning, or even teaching remote — 2020 has likely been the longest year of your life. If you didn't know (sorry), we've been locked down for over 200 days now, and chances are, you are ready for it to be OVER.

Keep Reading... Show less
Health and Wellness

My Nana Was Just Diagnosed With Pancreatic Cancer, And I Have No Idea How To Cope With It

One of my biggest influences — one of the few people I could talk to about anything — is sick now.


How do you go from having a nice family Halloween party to the next week being destroyed by news from a doctor? How do you look your loved one in the eyes that previously were not filled with sickness, just to look at them now and only see their disease?

Keep Reading... Show less

Three-time Emmy winning show, "Euphoria," is a high school drama that revolves around the melodramatic life of drug addict Rue Bennet, portrayed by Zendaya Coleman.

Keep Reading... Show less
Politics and Activism

5 Ways To Cope With Election Day Anxiety

The 2020 presidential election is less than a week away, and if that doesn't scare you, I don't know what will.


We all know that this year's election will be different in more ways than we can count. Insert quote about unprecedented times here 🙂.

For those of us with anxious tendencies, this election will be more stressful than most, and I think a lot of people will agree when I say that I'm dreading election day. The constant poll-checking, projections from analysts, and 24/7 news coverage will be enough to have any sane person ripping their hair out.

Keep Reading... Show less

Even though Domestic Violence Awareness Month is coming to an end, it is so important to remain alert and aware of exactly what domestic violence is, who can be affected by domestic violence (hint: everyone), how to get help if you need it, and even how to be the best support system possible if you know any survivors.

So, before you close out October, here's a brief run-through of what you need to know about domestic violence, whether you're going through it, survived it, or know someone who has.

Keep Reading... Show less
Health and Wellness

9 Vulnerable Stories That Were Shared This World Mental Health Day

Everyone has a mental health experience. These creators bravely shared their stories with us.


Everyone has a mental health story. Whether it's a story that's shared publicly or privately, it's something that has the ability to make a big impact in someone's life. For many, these mental health stories are ongoing, ever-changing in how they play a part in an individual's life.

Odyssey believes in the community that can be formed when these stories are shared. As October 10 was World Mental Health Day, many of our creators took the opportunity to speak out about their personal struggles with mental illnesses.

Keep Reading... Show less
Fox Atomic

Halloween is days away and that means that November is basically here, aka the holiday season. I love Halloween movies, preferably the ones that are more cute or funny than innately scary.

If October has been a crazy busy month for you, you may have forgotten to watch some of your favorite Halloween movies, but you still have time! This week I know I have been bingeing my favorites, and you need to add some of these to your list if you need to get in the last minute Halloween spooky spirit.

Keep Reading... Show less

Don't get me wrong, we definitely saw some red flags from Clare in episodes one and two of this season of "The Bachelorette," but after (spoiler alert) Yosef got sent home last night, she's quickly become the villain of her own season, waving some pretty bright red flags we can no longer ignore.

To get more specific, last night Chris Harrison told the guys they'd all be getting dates after Clare canceled the cocktail party following the fight with Yosef (please let this be the last time I have to think about this a**hole). Unfortunately for the men, Clare also ended up completely ditching the first group date she promised them. Yes, that's right, she stood up the men who were supposed to have a fun day with her and showed up hours later without an apology (or a reason).

Keep Reading... Show less
Facebook Comments