Good American is More Than Another Celebrity Brand

Good American is More Than Another Celebrity Brand

Good American is changing the path of the fashion industry. Are you ready for it?


It seems like every time you log onto Instagram you see another celebrity brand come out of nowhere. You roll your eyes and think, "who in the world is going to fall for this bogus?"

This is not a new trend. Celebrity brands have been around for quite some time now and have no sign of slowing down. Celebrities have brought us everything from perfume, cookware, apparel, and even food. You imagine it, there's probably a celebrity brand for it.

In October 2016, Khloe Kardashian and Emma Grede launched a denim line called GOOD AMERICAN. Whether you've heard of this or not, it's time to get familiar.

"GOOD AMERICAN is designed for a curvier, sexier and stronger shape."

The exact words from their website. I get what you're thinking... "Great another pair of expensive jeans that I real people won't even be able to wear." WRONG. Khloe and Emma decided to break the rules of sizing in the fashion industry for women. Women struggle daily with finding a size that works. One of the great things about being a woman is each of us have a unique body type, but for some reason, the fashion industry thinks there is a 'standard' to a woman's body. GOOD AMERICAN is here to crush the standard.

The brand offers denim, active wear, shapewear, and staple tops that every girl deserves in their closet. There is no "regular" or "plus size". Their sizes run 00 - 24. This creates the shopping experience for women of all shapes and sizes a more inexclusive experience. They did their research and noticed most women return jeans in sizes 14-16, so they solved the problem by creating a size 15. To most, this might sound like a silly idea but this simple number has boosted sales and created loyal and happy customers.

Not only does GOOD AMERICAN have a diverse sizing chart, but their models and promoters are also able to relate to the fit, and not because they are a size 00. These women are ranging from that size 0 to a size 32. Most brands may offer more curvy sizes, but do not offer a curvy model to show off the product. If a consumer is a size 32, but the model is a size 00, how are they suppose to picture themselves in the jean? They don't. And they simply don't buy. This is why GOOD AMERICAN'S marketing and social media has killed the game and crushed sales.

Khloe Kardashian has not only created an empire for herself, but has given women of all sizes the opportunity to feel like a million bucks without spending it. She has changed the way companies have gone about sizing, marketing, and promotion. It is now about feeling confident in what you wear, not about what number is on the tag.

Popular Right Now

6 Places in New York City Every "Friends" Fan Needs to Visit

Grab a cup of coffee at Central Park.

As a Friends fanatic myself, I often wonder about the places in New York City featured in the various episodes and whether I could actually visit them. Most of them are fictional or no longer exist, but there are a few places you can go to reminisce about your favorite Friends moments. So, here are 6 places in New York City you definitely need to visit as a Friends fan.

1. The Apartment Building, Obviously

The building used for the exterior shot of the apartments in Friends is real, and is located at 90 Bedford Street at the corner of Grove Street in Greenwich Village. It's an obvious must-see.

2. The Pullitzer Fountain

This is the fountain that the friends danced around in for the iconic theme song, and it's located right in Central Park.

3. Bloomingdale's

This is the department where Rachel worked before she moved on to Ralph Lauren, where she met Joshua, and where she started her career in fashion.

4. The Plaza Hotel

This is where Monica and Chandler celebrated their engagement in The One WIth Monica's Thunder, and is actually really gorgeous.

5. The Central Perk Replica

While Central Perk isn't a real coffee shop, a pop-up replica opened up in 2014 on Lafayette Street and it's definitely a must-visit.

6. Chandler's Office

The fictional Chandler works in the real Solow Building, located on West 57th street.

Cover Image Credit: Fame Focus

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

10 Of The Most Life Relatable 'Gilmore Girls' Gifs

Falling for a Jess...Most of us have, sadly. Tough love.


If you know. you know. Everyone loves them, they're the Gilmore Girls!

Here are 10 relatable gifs, we can all relate to, whether it's about coffee, your mom, or even falling for a bad boy, if you've watched this show then I'm sure you know what I'm talking about. Hope you enjoy, don't forget to share with a friend!

1. When coffee is life, literally.

Like Lorelai, you can't live without coffee. Coffee is life.

2. You hate academics, at least sometimes.

3. When your mom is your BFF

I know I can relate to this for sure.

4. When someone won't be quiet. LOL

We've all been there.

5. Like Luke Danes, you have no interest in certain things.

Sometimes nothing interest you, especially not poker.

6.  You have the WORST anxiety when talking in front of people

Brad, we can relate. Don't worry.

7. Sometime you make crazy assumptions, and you're wrong.....yikes

8.  Having to deal with "mean girls" was always frightening

At least for me it was...

9. When woken up by your siblings

This is especially annoying when having multiple siblings

10. Falling for a Jess

Most of us have, sadly. Tough love.

Related Content

Facebook Comments