The whole Kardashian clan is well-known for being entrepreneurs. So it was no surprise that Khloe joined the fam and launched her own denim line. Khloe and business partner Emma Grede cofounded Good American.
The first collection dropped yesterday, October 18th on Nordstrom and the Good American website. What I was particularly excited for with this launch, is the message behind Good American. The brand carries jeans, sizes 0 to 24. Khloe already stated that she doesn't want her line to be called "plus size". She wants the line to be known to fit any and all women. The jeans vary in price from $149-$215. At first look you might be wondering, why so much for plain blue jeans? What makes this line so different is the contour waistbands, stitching, and special fabrications. With 3 different silhouettes, skinny (Good Legs), high-waisted (Good Waist), and boyfriend (Good Cuts). If you struggle finding a precise fit of jean, Emma and Khloe set out to rock your world.
Both women shared their body-positive passions and wanted their line to represent all women. Empowering such women to feel confident and sexy in jeans that fit to their curves without alterations. This launch is a huge step in fashion regarding body image. Another clothing brand, Aerie, stepped up and included curvier women in their ads as well as unedited photos. With brands like Aerie and Good American, they're knocking down barriers and making a statement.
What's pretty cool about their campaign is that they recruited real women and fans instead of models, they sent out a message on social media a few months back and got an overpowering response. Featuring women from all different backgrounds, plus they also didn't edit the photos!
A quote off of the Good American website "Fashion should be made to fit women, not the other way around." I am so ecstatic about this brand and the message they're sending to all generations. Also, who doesn't love a designer jean at a good price?! I will proudly be supporting the Good American brand and (hopefully) purchasing my first pair before they sell out!
If you want to check out the collection head to https://www.goodamerican.com/ or http://shop.nordstrom.com/
