The Fyre Festival Was Built, And Destroyed, By Social Media

The Fyre Festival Was Built, And Destroyed, By Social Media

The most disastrous festival in history provides important lessons in the use of social media.


Fyre Festival has become a case study in how not to use social media but there is much to be learned about social media and influencer marketing.

Hulu and Netflix both released documentaries about the Fyre Festival in January 2019, nearly two years after the festival went down in flames. Although I'd heard about the festival and had a general idea of the situation, the two documentaries provide us with a behind-the-scenes look at what led to its ultimate demise.

Social media was the festival's marketing backbone used for promoting the event. The initial marketing featured outstanding content, including photos of the location and the use of nearly 400 Instagram influencers to market the event. It became an instant hit on Instagram and catapulted its prestige and turned it into the can't miss event of 2017.

First, it is senseless to use social media to promote an unattainable promise in today's hyperconnected world.

Fyre Festival was doomed to fail from the beginning. Although it was backed by a thriving social media campaign, the logistics and organization did not live up to the same success. When it became apparent that Fyre Festival wasn't going to take off, it was kept in motion by co-founder Billy McFarland despite receiving criticism and doubt by his team. The social media campaign was successful because the team was able to capitalize on influencer marketing and secure the biggest industry names. With plenty of social proof to convince people to attend, including excellent content and beautiful photos of the location and influencers, the festival sold out minutes after it was announced. The biggest lesson here is to engage in transparent communication about what is being delivered.

Second, there is no way to hide anymore.

Social media reveals the good and the bad. According to American Express, consumers are more than twice as likely to share bad customer service experiences compared to positive ones. The world saw the disaster unfold in real-time on social media and witnessed incomplete accommodations, cold cheese sandwiches, and attendees fearing for their personal safety. Fyre Festival was torn down due to its prominence on social media, a prominence it had built itself.

Third, businesses and brands can no longer hide their marketing mistakes and failures and must own up and apologize.

Although organizers knew in advance the festival wasn't going to take place as it was portrayed online, there was no stopping it from happening. It was the aftermath which solidified its failure. Rather than a heartfelt apology, the organizers deflected blame and didn't want to assume responsibility. Brands need to employ honest communication with their consumers to humanize themselves and set them apart from others who stay silent.

These marketing lessons are important moving forward, as people rely on honest and open communication about products and services.

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10 Rappers Whose Lyrics Will Take Your Instagram Captions To The Next Level

Make your life easy by choosing a caption that's already been written for you.


Finding the perfect caption for you Instagram post is something everyone struggles with. On the contrary, the best rappers in the industry right now seem to have no problem with it. Whether it be Cardi B or Kanye West, you can always count on fire captions. Taken from the rappers themselves, here are the best rap lyrics for Instagram captions.

1. Travis Scott

Travis Scott album cover

  • "It's summertime, why they tryna throw shade?"
  • "Rollin' rollin' rollin' got me stargazin'"
  • "I got 'em stage diving out the nosebleeds"
  • "Anything can happen at the night show"
  • "This right here is astronomical"
  • "Valet park when I pull up in the ride"
  • "Pick up the phone, baby, I know you're home, baby"
  • "Oh my, what a wonderful time"
  • "She said 'where we goin?' I said 'the moon'"
  • "I been up sleepless late nights"
  • 2. Migos

    Migos II

    • "Walk it like I talk it"
    • "In the kitchen wrist moving like a stir fry"
    • "Put my mind on it, put my grind on it"
    • "We live like sopranos"
    • "Diamonds on my wrist stay drippin"
    • "Addin' up checks, no minus"
    • "I can buy that car, I know that you can't"
    • "No human being, I'm immortal"
    • "Walk in the buildin', they start applaudin'"
    • "Versace, Versace, Versace, Versace"

    3. Cardi B

    Cardi B be careful

    • "I like texts from my exes when they want a second chance"
    • "I went from dollar bills, now poppin' rubber bands"
    • "Why would I hop in some beef? When I could just hop in the Porsche"
    • "You know where I'm at, you know where I be"
    • "These expensive, these is red bottoms"
    • "I don't dance now, I make money moves"
    • "It's not a threat it's a warning, be careful with me"
    • "Poured out my whole heart to a piece of sh*t"
    • "Karma for you is gon' be who you end up with"

    4. Drake


    • "This a Rollie, not a stopwatch, sh*t don't ever stop"
    • "I only love my bed and my mama I'm sorry"
    • "I get it how I live it, I live it how I get it"
    • "No new friends"
    • "Drinking every night because we drink to my accomplishments"
    • "This sh*t got me in my feelings"
    • "With your phone out, gotta hit them angles"
    • "My ex asked me, 'Where you movin'?' I said, 'On to better things'"
    • "My team good, we don't really need a mascot"
    • "Got new money, got new problems, got new enemies"

    5. Nicki Minaj

    Nicki Minaj

    • "Imma keep it moving, be classy and graceful"
    • "In my kingdom, with my Timbs on"
    • "Uh, yo, watch your man, then you should watch your mouth"
    • "At least you took an L off your bucket list"
    • "Defend my honor, protect my pride"
    • "But to live doesn't mean you're alive"
    • "She just mad 'cause he never bought her ice like me"
    • "I fly with the stars in the skies"
    • "They paintin' me out to be the bad guy"
    • "All these b*tches is my sons"

    6. Mac Miller

    Mac Miller

    • "My regrets look just like a text I shouldn't send"
    • "Driving with my eyes close, missing all the signs"
    • "I'm a monster with the heart of a lion, divide and conquer"
    • "I got a bone to pick like roses"
    • "I'll do anything for a way out of my head"
    • "Your love is not too kind to me"
    • "Yeah, I got a bad attitude"
    • "No matter where life takes me, find me with a smile"
    • "Imma give you what you came for"
    • "I don't know 'bout you, but me, I'm important, I'm so gorgeous"

    7. A$AP Rocky 

    A$AP Rocky

    • "Same shit, different day"
    • "I got three phones: business, conversation, and relation"
    • "What the face say to the fist?"
    • "I look for ways to say 'I love you', but I ain't into makin' love songs"
    • "Paranoia got me losing all my z's"
    • "Make no mistakes, it's all a leap of faith for love"
    • "She ain't a stranger to the city life"
    • "Can't forget that I'm golden, can't forget where I'm going"
    • "Riding by the rules, I'll abide by it soon"
    • "Ain't a killer so don't kill the vibe"

    8. Kanye West

    Kanye West

    • "Yeah u so mother thick"
    • "Ball so hard, let's get faded"
    • "That sh*t cray"
    • "I'm tripping off the power"
    • "All of my kindness, is taken for weakness"
    • "I'm lookin' for the one have you seen her?"
    • "Don't let me get in my zone"
    • "Let's get lost tonight"
    • "Sun don't shine in the shade, bird can't fly in a cage"
    • "Reach for the stars so if you fall you land on a cloud"
    • "No you're not perfect but you're not your mistakes"

    9. A$AP Ferg

    A$AP Ferg

    • "Gucci down to the socks"
    • "My jewelry glistening why I'm always chilly"
    • "I'm a one night savage"
    • "Put in work, put 'em in the dirt"
    • "Fergy be mobbin' all day"
    • "Ferg is the name"
    • "I'm on a new level"
    • "Don't pray for me pray for the weak"
    • "I was only 8 years old, watching Nick at Nite"
    • "I was fly like a bird"

    10. Lil Wayne 

    Lil Wayne

    • "Real G's move in silence like lasagna"
    • "I speak the truth but I guess that's a foreign language to y'all"
    • "Okay you're a goon, but what's a goon to a goblin?"
    • "I got some weight on my shoulders, to me it's like feathers"
    • "I am more animal than the zoo allow"
    • "Money talks, bullsh*t walks"
    • "Every night's a long night, every day's a holiday"
    • "I'm a cool cat, but I'm on life nine"
    • "Haters can't see me, nose bleed seats"

    No matter what the occasion, it's always good to have creative Instagram captions on hand. Nobody knows how to make clever captions than rappers themselves. Whether you need creative caption for throwing shade at someone, or you have used only emojis for your past 5 Instagram pictures, rap lyrics make the perfect caption.

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    Arizona's Newest Reggae Music Festival Is A Certified Hit

    Arizona has gained a new music festival, and it's hopefully here to stay.


    It's an overcast and cool day in Chandler, Arizona as hundreds of reggae-lovers come together at Rawhide Western Town and Event Center to relax, dance and sing along to popular songs performed by Rebelution, Stick Figure, Atmosphere, Trevor Hall, Collie Buddz and many others. Some people are sitting on blankets scattered throughout the grass, while others are swaying back-and-forth to the beat of the music and closing their eyes in satisfaction. From the speakers comes a calming melody that ties in a beachy tune -complete with guitar riffs, soothing vocals and drum beats that fill the wide open space. The sky turns from a milky grey to different shades of pink and orange as Eric Rachmany, Rebelution's lead vocalist and guitarist, sings the lyrics to the band's most popular song, "Feeling Alright."

    This is day one of Arizona Roots Music and Arts Festival, a festival that's the first of its kind at Rawhide Town and Events Center. Hosted by the team behind the annual California Roots Music and Arts Festival in Monterey, CA, the focus at Arizona Roots is on all things reggae and Rastafari culture.

    Trevor Hall performing at the Arizona Roots Stage on Feb. 9, 2019.Photo by Amanda Marvin

    "I love the vibe, and there are so many cool people here,'' says David, a 20-year-old reggae fanatic from Chandler, Arizona.

    Two women dressed in black Rebelution hoodies holding Deep Eddy Vodka cocktails wait at the Arizona Roots Stage for Rebelution, the headlining reggae rock music band from Isla Vista, CA. "We flew in for a mini-vacation and came to see Rebelution live for the second time now,'' one woman states.

    Within the first few steps upon entry to Rawhide Western Town and Event Center, tents and vendors line the edges of the dirt walkway. To the left is a tent stocked with beanies, tie-dye T-shirts and a sign that reads "One Love." To the right, a Deep Eddy Vodka trailer protrudes a line of smiling people as they wait for their cocktails.

    People wait in line at first-ever Arizona Roots Music and Arts FestivalPhoto by Amanda Marvin

    Vendors serving berry lemonade, loaded tater tots and other tasty foods face the main stage as a number of picnic tables provide a place to eat and relax while enjoying the cool breeze and sunshine of day two at Arizona Roots.

    A refurbished, playground-like double-decker bus painted in red, yellow and green faces the second stage. The Rawhide Stage, located just past the Deep Eddy Vodka trailer, is the platform for performances by up-and-coming performers.

    Photo by Amanda Marvin

    One of the performing bands, Mellow Psychedelic Culture, is a local band from Mesa, Arizona. Combining tones from traditional roots reggae styles, rock and psychedelic music, MPC isn't afraid to experiment to establish their own unique sound.

    "The psychedelic vibe we bring to [our music] really sets us apart," says 17-year-old Jacob Jensen, the bass player for MPC.

    The band has played at many venues including Yucca Tap Room in Tempe, Arizona, Club Red in Mesa, Arizona and Pot of Gold Music Festival in 2017.

    Mellow Psychedelic Culture's next performance will be at Days on The Green Festival in Phoenix, Arizona. Tickets can be found on

    Thanks to the unity of Relentless Beats and California Roots Music and Arts Festival, the state of Arizona has gained yet another successful music festival. Arizona Roots Music and Arts Festival may be here to stay, so to tune in to event information, dates and more visit and

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