Why the Founder of IKEA is my Favourite Billionaire

Why the Founder of IKEA is my Favourite Billionaire

He likes going to IKEA for a cheap meal -- he gets me, he really does.

IKEA is a magical place. It's a college student's heaven, with cheap furniture, accessories, and adorable night lights. Walking through the showroom makes you feel like an omniscient third person narrator in some weird story about a full size dollhouse. And most importantly, they have amazing meatballs.

But the best thing about IKEA isn't what you can find in its stores, but the person behind all this genius. Allow me to introduce you to Ingvar Kamprad, founder of this giant home store chain, and the most relatable billionaire ever.

Kamprad sold matches as a kid

As a young boy, Kamprad would sell matches to his neighbours on his bicycle. He soon realized that he could continue to make a profit while keeping his competitive prices low if he bought matches in bulk from Stockholm. Now that's what I call entrepreneurship.

He knows how to save up

Kamprad drives a modest 1993 Volvo 240, always flies economy class and encourages his employees to use both sides of a sheet of paper. He's also known to recycle tea bags and take salt and pepper packets from restaurants. You're really connect with me, Kamprad.

He named the store after his hometown

IKEA stands for Ingvar Kamprad Elmtaryd Agunnaryd, derived from the founder's name and hometown. Moreover, the name Småland (for that place where people leave their children with the ball pit at IKEA) doesn't just mean a land for small children. It comes from the province of Småland in Sweden, where Kamprad grew up. Talk about loving your roots.

He likes to go to IKEA for a cheap meal

Not much to add here. I mean, who doesn't? Hopefully he also gets a nice discount on his food when he goes.

Cover Image Credit: Brandwatch

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The 10 Stages Of A 2:30 P.M. Kickoff, As Told By Alabama Students

But we still say Roll MF Tide!


We all have a love-hate relationship with a 2:30 p.m. kickoff at Bryant Denny Stadium, especially when it's 94 degrees.

1. Immediate sadness


What do you mean I have to wake up at 9 a.m. to get ready?

2. Bracing yourself for the worst


It's a marathon not a sprint ladies and gentleman.

3. Accepting the game is going to happen


Rain or shine we are all in that student section screaming our heads off.

4. Trying to wear the least amount clothes possible without being naked on the Quad


Is it me or does it get 10 times more hot the minute you walk on to the quad?

5. Shedding a tear when you walk out your front door once you feel the heat and humidity on your skin


Is it fall yet?

6. Drowning your sorrows inside a Red Solo cup at 11:30 a.m. at a fraternity tailgate


Maybe I'll forget about the humidity if I start frat hopping now.

7. Getting in line to go through security realizing it'll take an hour to actually get inside Bryant Denny


More security is great and all but remember the heat index in Alabama? Yeah, it's not easy being smushed like sardines before even getting into Bryant Denny.

8. Feeling the sweat roll down every part of your body


Oh yeah I am working on my tan and all but what is the point of showering before kick off?

9. Attempting to cheer on the Tide, but being whacked in the head with a shaker by the girl behind you. 


Shakers are tradition, but do we have to spin it around in a full 360 every two seconds? I have a migraine from just thinking about it.

10. Leaving a quarter into the game because Alabama is kicking ass and you're about to have a heat stroke.


I'll watch the rest in air conditioning thank you very much!

We may not love the 2:30 kickoffs but Roll Tide!

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5 Reasons Why You Should Read 'Looking For Alaska'— If You Haven't Already

To the young adult book that I truly needed and will never forget.


As a kid, I never found myself reading a lot. All the other kids were getting into books that were so fictional or dramatic that I couldn't follow the storyline. I never knew what I really liked as I had not explored a whole bunch, but I knew something more relatable in a sense or something from an author with a good writing style would be closer to my taste. Little did I know what was to come.

1. The Fault in Our Stars

Remember that one book John Green is especially popular for? That heartbreak love story bound for all eternity? Yeah, I read that before it became a movie or was even spoken about, thanks to my seventh grade English teacher. It was something I could follow, get into, but wasn't quite the direction I was wanting. I didn't need some sappy love story to save me, I needed a true heartbreak, one that could make me feel ice cold before recovering back to reality. The Fault In Our Stars was something I didn't ever expect to get into, but for middle school me, it got me reading again. If you think The Fault in our Stars was great, pick up a copy of Looking for Alaska and get reading. Now.

2. Reading, reading, and more reading

Like stated before, I have always had a hard time finding a book to get into. Some can read book after book and enjoy it even if it's not amazing in their eyes. I wish I had that point of view. For me, I must really be able to dive into the characters, see from that omniscient viewpoint. This book made it as if I was a friend of theirs, tagging along with every late-night adventure.

3. Personal Growth

I think the personal tragedy (I'm trying so hard not to include spoilers) and loss of self is a feeling beyond what can be put into words. John Green, in all his glory, did exactly that. At this time in my life, being in eighth grade for my first read, I think this really helped me step out of my personal issues at the time and think fully about this book. I started to understand things in the world a bit better and continued to keep this on my mind and the events that happened after the event. I grew around this storyline, relating events to things in my life with such pain and sorrow. There was more personal growth and development than I intended. I learned a way to heal from wounds, and I learned to keep going. Is that something I ever expected from a fictional group of friends? Never.

4. Reality check!

Although Looking for Alaska has some adult topics like sex and alcohol, I think it is a reality check at any age. I read this book for the first time when I was 13, and it still hit home. I can still read it now, five years later, and feel the story in the same ways, if not more. Don't go into this thinking it is some censored children's book, it has a much more important role in the world of novels.

Mental health, finally hitting the spotlight

One last, very important, note is the mental health issues in this book. Whether you notice it or not, something is always stirring. This book portrays the blindness to what can be going on underneath the surface that I think everyone could learn from reading about. Mental health is a rather large issue in our world today, and this book does not fail in that category. The feeling of disorientation once it is evident, and feeling like nothing can be done the same way again.

Overall, not everyone will fall in love with this book as much as I have, but I am passionate about the role it plays for young readers, opening up the dialogue to harder subjects and broadening the horizon for young minds. Read it or not, I think we all grow in our own ways. For me, I lived through the experiences of these young teenagers, relating in such abstract ways. May we all still be Looking for Alaska.

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