Every on the internet business needs a social media platform existence to get more and excellent results. It doesn't matter you are managing a small or a big business, social media marketing is a crucial tool to you in connecting with particular customers, increasing recognition for your brand name, and boosting product sales.

According to the reports of 2020, more than 3.6 billion people were using social media worldwide and this particular number increases to around 4. 5 billion in 2025.

Today we will discuss Facebook, Instagram, Twitter, and LinkedIn and exactly how all these social media platforms work & help in marketing. We will see the pros & cons of the most social media platform to get the concept that which may suit your business.

Twitter Marketing for Business

Twitter is among the largest and most popular social media platforms having more compared to 310 million users. Businesses all around the world use Twitter to reach their clients and increase business. Twitter helps within reaching a wider audience.

Let's see how Twitter can help your business.

Pros of Twitter marketing for business

Help in reaching a wider audience

As mentioned above, Twitter comes with a big user base that includes all your potential customers. By making use of hashtags, you can achieve your audience regarding different topics with different locations very quickly.

1) It helps within making a great brand identity

Being on Twitter, doing regular marketing stuff to get in touch with the clients portray an excellent personality for your business. Many people like to go with the trusted brands that will have an excellent social media marketing presence. This also increases allegiance for your clients.

2) Feedback benefits

Twitter is a good method to or we can say an excellent source associated with gathering feedback through the customers plus attract more users through those reviews that are actual. Cons of twitter marketing.

1) Expensive platform

Twitter costs greater than the other social media platforms for running advertisements. The high-level cost of marketing is one of the drawbacks many businesses step back from it.

2) Difficulty in deriving the correct ROI

Sometimes people click on the ad by mistake but this gets counted since a click but is a waste click for your business. This is why it becomes challenging sometimes to derive correct ROI from Twitter marketing.

3) Spamming

Twitter has spamming rick more than some other social media platform. So, do not visit anywhere clicking on the link offered by the unidentified user.

Facebook Marketing for Business

Facebook is also a very good social media platform not just to reach communicate with your customers but also to be in touch with them. It helps in promoting the business as well because of gaining new followers.

Pros of Facebook Marketing

1) Several choices

Facebook marketing for business has been promoted over many years and now you can pick to produce an advertising campaign and it optimizes your advertisement to the best accomplishing one.

2) Specific ad targeting

No other social media platform can come close to Facebook when it is about targeting capabilities for the marketing. If you choose Facebook PPC (Pay Per Click) advertisement, it will help you in achieving your customers extremely conveniently.

Apart from targeting age groups and genders, you can even focus on the people of different professions, people who enjoy certain shows, etc.

3) Larger audience potential

Facebook has a huge audience base that simply no other social media agrees with and that's why most businesses use Facebook marketing to reach their potential customers.

Cons of Facebook Marketing

1) Huge audience means huge competition

As mentioned above, Facebook carries a massive audience and businesses are moving towards Facebook marketing to reach their users. It means you have to be different from others you want to attract customers.

2) Diminishing organic search

No one can see your content if you aren't paying Facebook for the advertisements. First, you target your customers simply by creating campaigns and pay for them, after that you will reach your customers and your customers will certainly see your content material.

3) You pay more you get the more

If you need the desirable outcomes, you need a big budget to show your content to the users very first.

LinkedIn Marketing

LinkedIn is come skyward being a valuable digital marketing tool for brand awareness. LinkedIn, with more than 500 million users, is a huge professional network. Such as other social media platforms, Linkedin marketing has pros and cons.

Advantages of LinkedIn marketing

1) Faster advertising

The business owners and markets, which need to see outcomes quickly, can make use of LinkedIn marketing. You can ready plus run a campaign live on LinkedIn in only five minutes.

2) Safe place for business

LinkedIn is all about professionalism and reliability. Genuine businesses or professional people create LinkedIn a safe place for marketing.

3) Linkedin answer area

LinkedIn answer area allows users to get in touch with every other by answering the questions and solving other's questions. It may help you to reach more people in case you get success by giving the appropriate answers to their questions.

Cons of LinkedIn Advertisement

1) Not very good regarding video advertising

If you prefer a marketing platform correctly where you can videos more compared to other content after that LinkedIn is not really for you because LinkedIn is lagging behind other social networks in embracing this new video marketing trend in the market.

2) Not all users are customers

LinkedIn has a good amount of user base but not everyone here is looking for the product or service you are providing. Many of them have been in search of an employment opportunity.

3) You cannot reach younger viewers

This is something that LinkedIn's rating drops because you cannot reach the younger viewers that have not started their profession or not getting into an expert network.

Also Read: How to Increase B2B Sales with LinkedIn Marketing in 2020

Instagram Marketing for Online Business

Instagram is the best advertising platform in the social media world that not only helps your online business to grow with the visual organic content but also allows you to run advertisements to boost the number of users who see your posts.

Pros of Instagram Marketing

1) Clickable links

Instagram business marketing advertisements allow you to manage your traffic to your website as you can add clickable links as a part of your posts.

2) More utilized by youth

If your product or service is for young customers (18-29) then Instagram is for you that can help in increasing your website traffic.

3) Many advertising options

Instagram allows businesses to build and run advertisements based on the goals whether it's for driving click links, Instagram profile visits, or increasing visibility. It also offers options such as promotional videos, individual pictures, or Instagram stories.

Cons of Instagram marketing

1) Instagram links are less effective than Facebook

Instagram is not a click-friendly social media platform for business because you cannot put a clickable link in your posts.

2) Limited audience

Instagram has above one billion active monthly users which is the most significant reason you should use Instagram for marketing but the preponderance of them are between 18-29 years. This is helpful for those only who are looking for fresh customers for their service or products.

3) Less advanced features

Features of Instagram are very simple and straight forward but all of them don't have the capability of editing the campaigns and advertisements like Facebook.

Boost your social media marketing output with SAM Web Studio

You have seen all the essential points that will serve you in why and which platform you need to use for your business marketing and which not. If you still in trouble or need experts for this job, contact SAM Web Studio.

SAM Web Studio can help you with all kinds of required social media marketing services for your business. All of us also provide SMO Packages that concentrate on making social media marketing and other activities that can bring your targets to you.

There are nobody-size suits all, you have to assess, plan, make a plan, and then apply things for great results. SAM Web Studio has observed experts for each worker who provide the work keeping client's and their business's necessity on top concern.

If you prefer a social media platform for your business you can give us a call on +91 9968353570 and our experts will help you in locating the best thing. To know more about social media marketing, digital marketing, and SEO packages you can read our informative weblogs on social media marketing.