Sure Facebook always has something on its interface that people will disagree with. Whether it be the new emotions that you can click on for statuses, or the ‘temporary profile picture’, or ‘try out a Facebook video profile picture’, which either has not been released to many people, or no one has hopped on that bandwagon.

There is one feature that I just cannot figure out. If you are an administrator of a page, whether that is your business page (or, really it could be anything), and if you take the time to look at your page insights, you can see how your page is doing in its popularity and what posts are doing better than others. Ideally, that should be a private feature for your eyes only, and some of it is, but there is one aspect that is very public.

If you go to any business page, say Harvard University, and go to the ‘likes’ tab, you will see something that has no reason to be public. It shows how many new likes the page has received within the recent and past weeks, and the total page likes. It also shows the percentages of the change in likes as well. If your business page is doing well, then this feature is not all that bad.

Here is Harvard's Facebook Likes Tab:

That looks pretty good! A 46.4% increase in Facebook likes within the week is pretty outstanding. But for the businesses that are not as known, and are trying to make a strong mark in their industry, the tab does not look as good. Here is an up-and-coming artist, Anderson .Paak's 'likes' tab:

That 10.4% decrease in Facebook likes does not look that good. Why would these statistics be made public? What good is it really doing for the company/business/artist? How is the consumer benefiting?

On the side of the tab, Facebook shows which of your friends have liked the page, but you can also see that as soon as you click on the homepage of the business.

So, Facebook, what's up with this feature?