We get it, Arizona State University hosts two huge, free for students concerts each year and most upperclassmen brush them off and say that "those are for freshmen," or "why did they choose that artist." Devilpalooza 2019 is here to shake to the core the stereotypical university concert experience.
ASU has had a decent track-record of school-held concerts in the past. Just last year we saw performances by Foster the People and T-Pain — or at least had the opportunity to go see them. If you peak a little further back in history, you'll find out that Led Zepplin played at Wells Fargo Arena way back when. Tempe, Arizona used to be a destination for bands to play before some of the newer stadiums and arenas were built in the Phoenix area. The Devilpalooza team wants to bring back the idea of Arizona State being the place to be for music.
The event will be held on the Tempe campus's SDFC fields on February 16th with doors opening at 6 p.m.
So what makes 2019 Devilpalooza any different from previous years? To start, the headliner is Galantis, a Swedish EDM duo who have hit songs like "Runaway (U&I)" and "No Money." By choosing a pop music artist, Devilpalooza is already more inclusive to all students at ASU than the previous two hip-hop artists or the country artist that played three years ago. Galantis is also a slightly more relevant artist than T-Pain who played mostly songs from the 2000s last year on the SDFC fields. Artist selection and booking definitely was a pivotal part in making Devilpalooza 2019 distinct from other years. Not to mention the light show that often EDM artist use during their performances. But Devilpalooza isn't just going to be a Galantis concert.
Devilpalooza is an event for students, created by students at ASU. The director of Devilpalooza is a sophomore, Max Fees, who actually is in charge of pretty much everything Devilpalooza related. From finding the headliner to Battle of the Bands, to marketing, even to set up, Max and his team of students have been working on Devilpalooza since summer 2018. Crazy, right? In some of ASU PAB's social media promotions, Max has alluded to pyrotechnics, carnival rides, and food trucks. PAB's marketing tactics this year adapting to the demands of social media including Meet and Greet giveaways and a team of about 50 Devilpalooza Ambassadors over all campuses promoting the event.
With over 9,000 students having reserved their ticket in just the first weekend of them being available, Devilpalooza will be the biggest event of the year. If this becomes the standard, students can expect to see more trendy, festival-like concerts in ASU's future.
- Devilpalooza 2019 ›
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