The Marvel character Deadpool is best described in the most loving way possible, as a smart ass. He goes into every situation armed with quick wit and a dry, often childish sense of humor.
It’s these characteristics that have drawn in millions of fans to Deadpool comics over the years. The marketing around Deadpool has done a great job at keeping these fans happy while drawing in more who may not be familiar with Deadpool’s antics. Below are 11 times the Deadpool marketing team proved that they’re the greatest of all time.
1. The first look at the film’s main character.
2. The first promise that they’d deliver what the fans have been asking for.
Deadpool creators know fans are expecting a lot from them. This was their not-so-subtle way of saying "we got this".
3. The Trailer Trailer.
In August they promised a trailer for the impatient fandom, but not before messing with them a bit first.
4. Of course, the actual trailer.
“With great power comes great irresponsibility.”
5. A random knitted photo op with the Golden Girls.
6. Deadpool’s Christmas list.
“Betty White’s personal phone number” is something we all want.
7. The billboard campaigns.
For those not fluent in emoji, that turns out to say “Dead-Poo-L.” Kind of childish, kind of gross, very Deadpool.
8. When they tried to make it out to be a romantic film.
9. They really, really tried.
10. Th Deadpool IMAX trailer.
You can’t argue with that logic!
11. Australian Day promotion.
The Deadpool that Ryan Reynolds played in "Wolverine" was a disappointment to many, including him. But if any of these prove anything, it’s that the creators actually understand Deadpool, this time. It will be interesting to see what more they can come up with before the release on Feb. 12. Whatever it is, it will surely be interesting.
