There are so many more options for a career in social media now. It is an everyday tool that we use in our lives for the sake of communicating but also to make a living. It is a platform that can benefit your life, and if you use it in a positive way, it will take you on all sort of paths.

Making a living on YouTube would have sounded like a crazy idea about four years ago, but in our current generation, it is becoming a normal thing to build your career off social media. YouTube stars are showing up around our mainstream culture more because of the fact that they are creating an area of artistry on social media that doesn’t quite seem like it would be the type of media to help people’s careers take off.

One of the most famous YouTube stars, Michelle Phan, was actually featured in Forbes magazine for their "30 Under 30" cover this year. She started out doing makeup tutorials on her YouTube channel for fun, uploading tutorials ranging from her basic everyday makeup routine to a Lady Gaga makeup tutorial. Phan managed to build her success by continuously uploading material that viewers asked to see as well as having weekly videos come out on to her channel which built more and more attention to her profile.

She was being watched by about 40,000 people on YouTube, as they were commenting on how much they loved it and how it inspired them to try new things. Her makeup was alway seen as an art form which changed people’s perspective on makeup. It exploded in just under seven years and has helped her obtain sponsors like Lancome, and from there, start her own cosmetics line called Em that has partnered with L’Oreal. Phan has been working on her makeup line as well, having videos from short movies to makeup tutorials to lifestyle videos. She has grown an online empire reaching millions of viewers around the world every day.

She works around the world mostly in Los Angeles, New York, and Paris. It is a path that really expands to new and different possibilities that will help you in whatever business you choose. You could be reporting the news, showing your makeup tutorials, or singing, and if you have the right audience, it will project you to somewhere else big.

Although creating a career on YouTube is very hard work and takes time to really develop into something bigger, it is something that really changes people’s lives and helps get their artwork out there. Makeup is a form of art and can be used as a stepping-stone to create an even bigger career. People like Michelle Phan have worked extremely hard to be at the spot where they are and have come a long way. It is imperative to work hard in this industry and be as relevant as possible in order to connect with your fans. You have to be extremely smart and genuinely passionate about what you love to make it on YouTube. It will make all the difference.

I think these people that have risen to fame with Youtube, had to be incredibly up to date with what is popular in our culture as well as up and coming ideas that they incorporate within their videos. My advice to people that would like to use Youtube as a source of income would be to research what you want to do, what your talents are, and what new and refreshing ideas you can bring to the table.