Earlier this month, CoverGirl signed a new spokesmodel to their arsenal of glamorous endorsers. Known for signing beautiful, celebrity women such as Katy Perry and Queen Latifa, CoverGirl has decided to break into a new segment: men. James Charles, a 17-year-old makeup fanatic from New York, has officially been signed to CoverGirl as their first male spokesmodel and has even been assigned to CoveGirl's campaign "So Lashy!" mascara next month.

CoverGirl had this to say about selecting Charles as their newest spokesmodel:

"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception...One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."

James Charles is no stranger to being a topic of much conversation, especially after his senior pictures re-take went viral on Twitter. Apparently, Charles wasn't particularly thrilled with the way his original pictures came out, so he brought his own lighting set up to the shoot.

Between male makeup artists, drag superstars, and men who just like wearing makeup , men, in one way or another, have been doing makeup for years. But, even given this, they've had little to no representation in the mainstream makeup industry until very recently. Although James Charles is not the first man to don high-coverage foundation and a "poppin" highlighter, his inclusion as a CoverGirl spokesmodel is an impressively momentous step for the makeup industry.