Nike Took Its Motto To The Next Level And 'Just Did It' With Their New Ad On Colin Kaepernick
Sports

Nike Took Its Motto To The Next Level And 'Just Did It' With Their New Ad On Colin Kaepernick

With Nike revealing Colin Kaepernick as the cover of its 30th Anniversary "Just Do It" ad, will this hurt Nike's reputation?

167

"Just Do It." You've seen this phrase everywhere- on television, billboards, ads. It's so catchy to say as it has molded into something we say in the norm. This phrase, first coined by in 1988, was a modification of the last words said by Gary Gilmore: "Let's Do It." Fast forward 30 years, the phrase is still staying strong with Nike, as the past few years, this phrase has been getting more attention than ever.

With this phrase having its 30th birthday, Nike decided to do something special with this phrase and put out an ad with Colin Kaepernick on the cover having the words 'Believe in something. Even if it means sacrificing everything. Just do it'. With many seeing Kaepernick on the cover, there has been both love and hate from this ad. But one question remains as Nike published this controversial ad: did they do the right thing?

Colin Kaepernick has had a very remarkable story since graduating college. Starting in 2011, he led the San Francisco 49ers to one Superbowl but fell short to the rival Baltimore Ravens 34-31. The season after, Kaepernick led to the 49ers to the NFC championship, where one miscue by a receiver made them fall short to another Superbowl. For the following years, Kaepernick started to fall apart, eventually losing the starting job to Blaine Gabbert and get traded to many teams, where he decided to be done with football. Those who aren't football junkies, you will probably remember him as the player that took a knee on the field during the National Anthem.

Regardless of what happened to him before, the past is the past. Since then, Kaepernick has been a phenomenal person. He's been raising money for all different kinds of causes, donated millions upon millions of dollars to help research for these causes and even won the Muhammad Ali Legacy Award for doing all the work he's done. Many call him a racist, rude. But, like me, there are others who call him an idol, an inspiration, someone who should be looked up to as.

So, did Nike do the right thing? Yes, I believe they did. People ar.e just upset because the first thing they associate Colin Kaepernick with is him kneeling on the field. People are missing the message of this ad and how it's supposed to be inspirational for others. There is a very famous idiom that expresses what people are doing: "don't judge a book by its cover." People are seeing Kaepernick and not liking what he's doing because they just see him. They need to dig deeper and see what the actual message of the ad is.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Disney Plus

Millions of musical-lovers around the world rejoiced when "Hamilton," the hip-hop-mixtape-turned-musical harder to get in to than Studio 54, came to Disney Plus.

For those who had the luxury of being able to watch it in person and rewatch it with us mere mortals on our screens, the experience was almost as gripping as sitting feet from Lin-Manuel Miranda himself. From the stunning sets, graceful choreography, witty dialogue, and hauntingly beautiful singing, the experience was one even my musical-averse family felt moved by.

Keep Reading... Show less
Health and Wellness

We Asked You How You Felt About Resuming 'Normal' Activities, And Some Of Your Answers Shocked Us

The New York Times asked 511 epidemiologists when they'd feel comfortable doing "normal" activities again, considering COVID-19. We asked our peers the same thing, for science.

Last month, the New York Times surveyed about 500 epidemiologists asking about their comfort level with certain activities once deemed normal — socializing with friends, going to the doctor, bringing in the mail. That's all well and good for the experts, but they are a very niche group, not the majority of the population. What do "normal" people feel safe doing? In certain states, we've seen how comfortable everyone is with everything (looking at you, Florida), but we wanted to know where Odyssey's readers fell on the comfort scale. Are they sticking with the epidemiologists who won't be attending a wedding for another year, or are they storming the sunny beaches as soon as possible?

Keep Reading... Show less
Health and Wellness

Keto Is All Fun And Games Until You're Undernourished And Almost Pass Out

Keto is just another extension of diet culture that boasts rapid weight loss, but at a steep price.

Photo by LOGAN WEAVER on Unsplash

There has been a Keto diet craze going around in the past couple of years, with many of its followers claiming significant weight loss. With any new, trendy diet claiming miraculous weight-loss, one starts to wonder what exactly is happening behind the curtain. The keto, or ketogenic, diet is a very low-carb, high-fat diet that claims to help the body shift its fuel source from carbs to fat. In the medical community it has been prescribed to patients with uncontrolled epilepsy to reduce the frequency of seizures, but other than that there is little conclusive evidence to other potential benefits.

Keep Reading... Show less

Jennifer Kustanovich is not only the president of the Odyssey at Stony Brook University but is also an illuminating yoga instructor. She's an inspiring proactive leader in the wellness industry. Her expertise in movement expands onto Zumba and high-intensity interval training (HIIT).

On the last day of her in-person class, she gave everyone a way of contacting her and made sure to check up on all her clients. She wanted to ensure that they were doing okay and to remind them that she is always there.

Keep Reading... Show less
Lifestyle

These 5 Black Female-Owned Swimwear Brands Are Must-Haves For Your HOTTEST Summer Yet

To all the woman who put their money where their mouth is, lets do two things for the price of one.

The start of summer is always exciting,(especially after an unprecedented pandemic) and people are itching to make this particular summer count. Correction: with the amount gratefulness I have for life at this moment in time I am itching to make this summer count.

But at the same time, in the midst of social justice issues, activism is something that is at the forefront of many people's minds, including mine. With money comes power and buying Black is a way to directly help the marginalized and oppressed while getting something in return.

Keep Reading... Show less
Lifestyle

These Are The Black-Owned Restaurants In Chicago You Should Absolutely Be Supporting

Support the movement and your appetite at the same time with these amazing spots.


The Black Lives Matter movement is taking the country by storm to crash down systematic racism and liberate people of color. However, during these changing it can be hard to determine what you can do to make an impact besides reposting Instagram stories and texting petition numbers. Instead, support Black-owned businesses or, more specifically, Black-owned restaurants. Here are some outstanding and underrated Black-owned restaurants in Chicago that can help you support the movement.
Keep Reading... Show less
Swoon

10 Things To Know About LDRs, From A Couple Separated By The Atlantic Ocean AND A Pandemic

There will be challenges, but more often than not, it's worth it.

Most individuals in relationships have not been able to go on romantic dates in quite a while due to business closures in the wake of the pandemic. Other couples have encountered challenges while seeing each other face to face in the past three months due to coronavirus regulations. Long-distance relationships have unfortunately become a reality for many in this era of global health crises. Western New York native and travel journalist, Chelsea Baron, knows this all too well.

Keep Reading... Show less
Lifestyle

5 Easy Summer Mocktail Recipes You Can Make With Items You Probably Already Have On-Hand

Keep these drinks in mind next time you're visiting your local farmer's market — you might want to grab some extra mint and limes.

With Summer 2020 in full swing comes the addition of many fresh fruits and vegetables to brighten up your dinner plate, but also your glass! Farmers markets are my personal favorite place to look for produce that is in season to make fun mocktails with.

Keep Reading... Show less
Facebook Comments