The media is one of the largest influences on how a girl defines herself. With this in mind, a cosmetic company and non-profit have teamed up to connect girls all around the world and encourage them to love and express themselves. Carol's Daughter is a cosmetics company based in Brooklyn, New York, and celebrities such as Jay-Z, Solange, Halle Berry, Jada Pinkett Smith, and Mary J. Blige have backed the company. Their products are sold nationwide in easily accessible stores. Recently, Carol's Daughter joined forces with I Am That Girl, a nonprofit organization, and encourages women to be "who they're supposed to be." Lisa Price, founder of the company, stated, "I love me. I love me. I love me. Don't be ashamed. Say it loud and proud," on her Twitter. She encourages her followers to upload their own pictures to support her campaign, and has shared some of the ones she sees on her social media networks.

Image credit: http://www.IAMTHATGIRL.com

The #BornandMade campaign by Price's company encourages women to represent themselves as how they really are – confident and beautiful. You can go onto the website and customize your own picture, proclaiming your beauty and self-worth. Here is an example by the founder herself:

The box is fill in the blank with: "I am _______. Born in ________. Made with _________. I am ________'s Daughter.

Step two is where you add your photo, and step three is where you can share or save. Tag @carolsdaughter or #BornandMade on Twitter and Instagram. Here is a generated photo of me.

This campaign is groundbreaking, because natural, everyday women are participating and becoming living, breathing advertisements for the company. Whether cosmetics companies realize it or not, their advertisements portray a certain image of beauty. Naturally, consumers compare their image to the beauty standards found in magazine ads and billboards, and these comparisons can be unintentionally self-destructive. These thoughts can spiral into a self-destructive cycle of breaking down a woman's personal standard of beauty in order to fit in with what the media portrays.

Using makeup to emphasize your own natural beauty instead of "correcting" your image is the key to breaking this cycle, according to this campaign. On the Born and Made website, Carol's Daughter states that this campaign "inspires girls to know their self worth. Together we are empowering women all over the world to be who they are truly BORNandMADE to be–not who others think they're 'supposed' to be!"

Women are speaking up instead of remaining silent and ignored. I AM THAT GIRL's vision is that a girl's physical, emotional, and mental well-being is rooted in her self-worth. Their vision states on IAmThatGirl.com, "In an epidemic of negativity, I AM THAT GIRL is helping girls transform self-doubt into self-love by providing a safe space to connect and have honest conversations about things that matter. Girls are bombarded with messages that attack their actions, looks, ways of thinking, and that make judgement on what they are not."

With encouragement from within the source of these beauty standards, the media itself, every woman can become the best version of herself. Born and Made really cares about women, and this is apparent by incorporating the consumers, and making participation accessible to anyone. Both brands make it clear that this is not just another campaign, it's a commitment to every woman's self-worth.